In this episode of the Chiro Marketing Success podcast, we look at the most misunderstood secret to winning: reactivations!

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In today's episode, Joe talks about a different way to think about following up with leads, prospects, and pre-patients for Chiropractors. Listen in and grab a few helpful tips to ensure you're cooking and booking!

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The Chiro Marketing Success Podcast

In this podcast, you'll hear an honest and direct conversation about... well... anything and everything related to running a successful healthcare practice. With unique perspectives, every new topic is examined in new and exciting ways, bringing incite for practitioners ready for change.

Let's talk about a big mistake that many practitioners make: trying to over-educate patients in the first meeting. I'll explain why this is a bad idea and share ways to avoid the issue altogether. Learn more and see a demo at https://www.theevergreenapp.com

Let's talk about the foundational marketing that Chiropractors need to learn about in order to create replicable processes that can scale as you grow. We'll address the problem of too many inboxes and look at simple automation to make it easy for patients to book with you.

In this episode, Joe Elias from Perfect Practice Marketing discusses the headlines from Facebook and Cambridge Analytica to find out how this impacts your practice marketing.

The very first JOLO (Solo Joe) show is focused on the debate between marketing inclusively or exclusively to find new patients. Should you try to bring in anyone and everyone? Should you focus on specific groups at the risk of pushing other people away? Is it ever okay to say "you're not a good fit for me"?

Elevate Your Practice 7 - Your Greatest Asset and Your Greatest Liability by The Evergreen Marketing Machine

Resources mentioned during this talk:

Dr. Rosen's Creating Time program: https://info.theohcsystem.com/free-program-offer

Dr. Rosen's "Touch, Tell, Ask, Teach" process: https://info.theohcsystem.com/ttat

We're talking about the fundamental difference between being a part of the industry and standing apart from the competition. Messaging should make your market move!

When you've been in practice for a while, you sometimes lose the point of view that matters most: your patient's. Today, we take a look at a process that is probably more of a pain than it needs to be.