Your marketing might be generating impressions, clicks, views, and rankings but is it actually generating patients and revenue?

In this episode of ChiroFEAST, Dr. Jeff Danielson sits down with entrepreneur and digital marketing expert Sean Garner, founder of Sean Garner Consulting, to break down what effective marketing looks like for today's chiropractic practice.

Sean brings a unique perspective because he isn't simply marketing other people's businesses. Along with running his full-service digital marketing agency, he and his wife own a functional medicine practice and an IV therapy medical spa, allowing him to test these strategies inside real healthcare businesses.

Jeff and Sean discuss everything from messaging and websites to SEO, AI, Google reviews, content creation, podcasting, and the marketing numbers that actually matter.

YOU'LL LEARN:

• Why your marketing should speak to the patient's problem, not just promote your services
• How your online presence impacts a patient's perception of your practice
• Why Sean now calls SEO “Search Everywhere Optimization”
• How to start creating content even if you aren't comfortable on camera
• Why podcast-style content can be a powerful marketing and networking tool
• Why impressions and clicks aren't enough to determine whether marketing is working
• How to connect your marketing efforts to patients served and revenue
• Why consistently collecting Google reviews is one of the best things you can do for your local presence

ABOUT SEAN GARNER

Sean Garner is the founder of Sean Garner Consulting, a full-service digital marketing agency serving local service-based businesses, including healthcare and wellness practices.

Sean and his wife also own a functional medicine practice and an IV therapy medical spa, giving him firsthand experience implementing the same marketing strategies he recommends to clients.

He is also the host of the Marketing Domination Podcast, where he teaches practical marketing strategies for business owners who know marketing matters—but don't necessarily want to become marketers themselves.

🌐 Sean Garner Consulting + Free Marketing Resources:
https://seangarner.co/

Sean offers several free resources through his website, including the Google Review Template discussed in this episode, website resources, checklists, and more.

You can also schedule a marketing consultation directly with Sean through his website.

🎙️ Search Marketing Domination Podcast on your preferred podcast platform.

COACHING WITH DR. JEFF DANIELSON

Great marketing can get more people through the door. Building a thriving chiropractic practice requires the systems, leadership, communication, retention, and accountability to make the most of those opportunities once they arrive.

That's where Big Fish Enterprises comes in.

If you're ready to strengthen your practice and grow with greater intention, learn more about coaching with Dr. Jeff Danielson:

https://www.mybigfishenterprises.com/

🏈 Explore Team Doc:
https://www.mybigfishenterprises.com/teamdoc

If this episode helped you rethink your marketing, share it with another chiropractor who could benefit from the conversation.

Stay Hungry. Pay It Forward.

What if you could understand how a new patient thinks, communicates, and makes decisions within the first 60 seconds of meeting them?

In this episode of ChiroFEAST, Dr. Jeff Danielson sits down with bestselling author, international speaker, and chiropractic practice growth expert Dr. Ryan Rieder to break down the different patient archetypes you'll encounter in practice—and how to communicate with each one more effectively.

🎥 WATCH THE VIDEO VERSION ON YOUTUBE

Dr. Ryan uses PowerPoint slides and visual examples throughout this episode, so we highly recommend watching the video version to get the full experience:

👉 https://youtu.be/xlovCW4_IO4  

IN THIS EPISODE, YOU'LL LEARN:

• The 4 patient archetypes you'll encounter in practice
• How to recognize the subtle clues that reveal how a patient communicates and makes decisions
• How to adjust your language and approach for different personalities
• What builds trust with each type of patient
• Communication mistakes that can unintentionally create resistance
• How stronger communication can improve care plan starts, retention, referrals, and patient relationships
• Strategies you can begin using with your very next new patient

The goal isn't to pressure someone into care. It's to become a better communicator so patients feel heard, understood, and confident in the recommendations you're making.

ABOUT DR. RYAN RIEDER

Dr. Ryan Rieder is a bestselling author, international keynote speaker, chiropractor, and practice growth expert who helps chiropractors strengthen patient communication, improve conversions, and build thriving practices.

📲 Follow Dr. Ryan on Instagram:
@drryanrieder

CONNECT WITH DR. JEFF DANIELSON & BIG FISH ENTERPRISES

Dr. Jeff Danielson and Big Fish Enterprises help chiropractors strengthen leadership, communication, patient retention, marketing, and sustainable practice growth.

🌐 Big Fish Enterprises:
https://www.mybigfishenterprises.com/

If this episode helps you communicate differently with your next patient, share it with another chiropractor who needs to hear it.

Stay Hungry. Pay It Forward.

#Chiropractic #Chiropractor #PatientCommunication #PracticeGrowth #PatientRetention #ChiropracticBusiness #PracticeManagement 

Referrals remain one of the most effective ways to grow a healthcare practice but most chiropractors have never been taught how to build a true referral system.

In this episode of ChiroFEAST, Dr. Jeff Danielson welcomes Dr. David Rominski, founder of Doctor Referral Institute, to discuss how chiropractors can develop meaningful relationships with physicians and healthcare providers that lead to consistent, high-quality patient referrals.

Together they explore what referring providers are actually looking for, common mistakes chiropractors make, and practical strategies you can begin implementing immediately to become the trusted provider in your community.

In This Episode:

• Building referral relationships that last

• Why referrals outperform many marketing strategies

• Common referral mistakes chiropractors make

• How to attract the right patients

• Becoming a trusted healthcare resource

• Creating sustainable practice growth through relationships

Guest Information

Dr. David Rominski

Founder, Doctor Referral Institute

🌐 https://referralsfordoctors.com

📧 [email protected]

🎁 Complimentary Referral Evaluation available through his website.

Connect with Dr. Jeff Danielson & Big Fish Enterprises

🌐 https://www.mybigfishenterprises.com/

🏈 Team Doc:
 https://www.mybigfishenterprises.com/teamdoc

Thanks for listening to ChiroFEAST.

If this episode provided value, please subscribe, leave a review, and share it with another chiropractor or healthcare professional.

Stay Hungry. Pay It Forward.

Google Ads for Chiropractors!

Most chiropractors know they need marketing.

The challenge isn't deciding whether to market—it's knowing where to invest your money and how to know if it's actually working.

In this episode of ChiroFEAST, Dr. Jeff Danielson sits down with John Sanders, Google Ads strategist and founder of RevKey, to discuss how chiropractors can generate qualified new patients through Google Ads while avoiding the costly mistakes many clinics make.

Together they cover how to measure marketing success, why conversions matter more than clicks, how AI is changing online search, and what every chiropractor should know before hiring a marketing agency.

IN THIS EPISODE, YOU'LL LEARN
✅ How Google Ads can generate qualified chiropractic patients
✅ The biggest mistakes chiropractors make with online marketing
✅ Why clicks don't matter if they don't become patients
✅ How to evaluate a marketing agency before hiring them
✅ What metrics actually predict marketing success
✅ How AI is changing Google Search and chiropractic marketing
✅ Why your website plays a critical role in converting leads

ABOUT JOHN SANDERS
John Sanders is the founder of RevKey, a digital marketing agency specializing in Google Ads for healthcare practices. With more than 15 years of experience in healthcare marketing, John has helped chiropractors, physical therapists, dentists, and other medical practices generate qualified leads while maximizing their marketing ROI.

Learn more about RevKey:
https://revkey.com/podcast

ABOUT DR. JEFF DANIELSON
Dr. Jeff Danielson is a chiropractor, speaker, author, and founder of Big Fish Enterprises, where he coaches chiropractors across the country on practice growth, leadership, patient retention, Team Doc, and building thriving chiropractic businesses.

Learn more:
https://www.mybigfishenterprises.com/

Explore Team Doc:
https://www.mybigfishenterprises.com/teamdoc

Stay Hungry. Pay It Forward.






    
#Chiropractic #GoogleAds #ChiropracticMarketing #PracticeGrowth #Chiropractor #HealthcareMarketing #SEO #PatientAcquisition #DigitalMarketing #GoogleMarketing #MarketingStrategy #SmallBusinessMarketing #AIMarketing

Should you add another technology, service, or revenue stream to your chiropractic practice?

Maybe.

But only if your practice is truly ready.

In this episode of ChiroFEAST, Dr. Jeff Danielson welcomes Dr. Dustin Barton of Core Health Consulting to discuss how successful clinics determine when it's time to expand—and when strengthening the foundation should come first.

Together, they cover the systems, leadership, marketing, team development, and operational considerations that should happen before investing in new technology or services.

In this episode, you'll learn:

• How to determine if your practice is ready for expansion

• Common mistakes chiropractors make when adding new services

• How to introduce technology without creating unnecessary complexity

• Why operational readiness matters as much as clinical excitement

• How to build additional revenue streams that support long-term practice growth

Connect with Dr. Dustin Barton

Core Health Consulting
https://corehealthfargo.com/consulting

Coaching with Dr. Jeff Danielson

Ready to build a stronger chiropractic practice?

Learn more about Big Fish Enterprises coaching:
https://www.mybigfishenterprises.com/

Explore the Team Doc Program:
https://www.mybigfishenterprises.com/teamdoc

Stay Hungry. Pay It Forward.

If your chiropractic practice is making money but still depends on you for everything, this episode is for you.

In this episode of ChiroFEAST, Dr. Jeff Danielson talks with strategic operations consultant Tavona Denise about how clinic owners can move from overwhelmed clinician to true CEO.

Many chiropractors open their own practice because they want freedom, flexibility, and the ability to make a bigger impact. But without the right structure, the business can quickly become dependent on the owner’s energy, presence, and daily involvement.

This conversation explores the difference between being self-employed and owning a true business asset. Dr. Jeff and Tavona discuss team culture, core values, systems, cross-training, leadership, numbers, and what happens when the owner steps away.

In this episode, you’ll learn:

• Why success and freedom are not always the same thing
• How to identify where your practice depends too heavily on you
• The “identity trap” many clinicians face when becoming business owners
• Why core values must be owned by the whole team
• How to use the 30-day test to find weak points in your practice
• Why numbers reveal what to fix first
• How to build a practice that grows without burning you out

If you want to create a stronger, more predictable chiropractic business, this episode will help you think differently about leadership, systems, and long-term practice growth.

COACHING WITH DR. JEFF DANIELSON

Ready to build a practice that grows with more clarity, purpose, and structure?

Learn more about Big Fish Enterprises coaching:
https://www.mybigfishenterprises.com/

Explore Team Doc:
https://www.mybigfishenterprises.com/teamdoc

CONNECT WITH TAVONA DENISE

Tavona Denise is a strategic operations consultant who helps healthcare practice owners build businesses that are profitable, scalable, and less dependent on the owner.

If this episode resonated with you, be sure to connect with Tavona and download her Private Practice Vitality Report.

🌐 Website:
https://www.tavonadenise.com/

📊 Private Practice Vitality Report:
https://www.beyondpatientcare.com/

Stay Hungry. Pay It Forward.

Doctor knowledge, philosophy, charming disposition, and education are not enough.

There still needs to be action.

In this episode of ChiroFEAST, Dr. Jeff Danielson sits down with Dr. Corey Malnikof, owner of 24 chiropractic clinics, to discuss the pitfalls of entitlement, the power of personal responsibility, and the lessons that helped transform a struggling startup practice into a multi-clinic organization.

Dr. Corey shares the story behind the "$4 Sandwich" moment that forced him to rethink everything he believed about success and growth.

Together, they discuss leadership, mentorship, patient retention, practice systems, KPIs, staff development, AI, coaching, and what it truly takes to build a successful chiropractic business.

Whether you're a student, associate, clinic owner, or multi-clinic operator, this episode is packed with practical lessons you can immediately apply.

In This Episode:
• The $4 Sandwich story that changed everything
• Why entitlement kills practice growth
• The importance of action and personal responsibility
• Building systems that scale
• The role of mentorship and coaching
• Why retention matters more than most chiropractors realize
• Understanding KPIs and practice performance
• How small improvements create massive results
• Leadership lessons from managing 24 clinics

Coaching with Dr. Jeff Danielson

If you're ready to build a stronger practice, stronger team, and stronger future, learn more about Big Fish Enterprises coaching:

https://www.mybigfishenterprises.com/

Explore Team Doc:

https://www.mybigfishenterprises.com/teamdoc

Stay Hungry. Pay It Forward.

What are young chiropractic interns and associates actually looking for when choosing where to work, grow, and build their future?

In this episode of ChiroFEAST, Dr. Jeff Danielson hosts an honest conversation about mentorship, leadership, clinic culture, and what it takes to attract and retain the next generation of chiropractors.

Too often, clinic owners and young doctors have very different expectations. This episode opens up that conversation and explores how both sides can create a true win-win relationship that benefits the individual, the clinic, and ultimately the profession.

Whether you're currently working with interns, hiring associates, or planning for future growth, this episode offers practical insights that can help you build a stronger team and a stronger practice.

In This Episode:

• What young chiropractors value most in a clinic
 • The importance of mentorship and leadership
 • Common mistakes that push talent away
 • How culture impacts retention and growth
 • What makes internship experiences truly valuable
 • How to develop future leaders within your practice
 • Strategies for creating a win-win relationship between clinic owners and young doctors

Coaching with Dr. Jeff Danielson

Ready to build a stronger practice, stronger team, and stronger future?

Learn more about Big Fish Enterprises coaching:
 https://www.mybigfishenterprises.com/

Stay Hungry. Pay It Forward.

Most chiropractors are stuck behind a screen—posting, scrolling, and hoping patients show up.

But the truth?

The biggest growth opportunities are happening outside your clinic and off social media.

In this episode, Dr. Jeff Danielson breaks down a real coaching conversation with Dr. Cole, who recently took over a practice in Fargo, North Dakota. Together, they unpack the exact strategy for connecting with local businesses, building referral relationships, and becoming the go-to provider in your community.

This is the stuff no one teaches in school—and it might be the missing piece in your growth.

If you’re ready to stop waiting and start building real connections… this episode is for you.

What You’ll Learn:

•  Why social media alone will NOT grow your practice 
•  The “lost art” of local business networking (and why it still works) 
•  How to intentionally build relationships in your community 
•  Simple, repeatable steps to get in the door with local businesses 
•  Why persistence beats talent in local marketing 
•  How to become known, trusted, and referred in your area

If this episode hit home, here’s your next step:

👉 Write down 10 local businesses you can connect with this week
👉 Reach out to at least 3 people today
👉 Walk into 1 business before the week ends

And most importantly…

Don’t just listen to this—apply it.

🚀 COACHING WITH DR. JEFF DANIELSON

If this episode made you realize you need a better plan for growing your practice—don’t try to figure it out on your own.

Dr. Jeff Danielson and the Big Fish team work directly with chiropractors to build real systems for patient growth, retention, and community connection—not just ideas, but strategies you actually implement.

This is where you learn how to:
 • Build a consistent referral network in your local community
 • Create systems that keep patients engaged and under care
 • Develop confidence in your communication and leadership
 • Grow your practice with intention instead of guesswork

You’ll also be surrounded by chiropractors who are actively applying these strategies and seeing real results.

👉 Start building a practice that grows with purpose:
 https://www.mybigfishenterprises.com/

Social media can feel overwhelming for chiropractors.

New platforms appear, algorithms change constantly, and most doctors didn’t go to school to become marketers or content creators.

But if you want to influence your community, educate patients, and grow your practice, learning how to communicate effectively on social media is becoming an essential skill.

In this episode of ChiroFEAST, Dr. Jeff Danielson pulls back the curtain and shares a coaching conversation where he breaks down 9 practical principles chiropractors can use to become more effective on social media.

These insights come from Jeff’s own research, coaching experience, and real-world observation of what captures attention and builds trust online.

From creating a strong opening hook to communicating with conviction and finishing with a clear call to action, this episode walks through simple ways chiropractors can improve how they present themselves online while educating their communities about chiropractic care. 

If you've ever wondered how to make your videos more engaging, more professional, and more influential, this conversation will give you practical ideas you can start applying right away.

Sometimes all it takes is one small improvement to dramatically increase the impact of your message.

In this episode, you’ll learn:

• Why the first few seconds of your video determine whether people keep watching or scroll past
 • How using a strong hook can immediately capture attention on social media
 • A simple framework for structuring educational content: problem → insight → solution
 • Why chiropractors often talk too fast on video and how slowing down improves influence
 • How varying your tone, energy, and emphasis keeps people engaged
 • The importance of eye contact and intentional body language when recording videos
 • How conviction and certainty increase trust in your message
 • Why your message should focus on the listener instead of yourself
 • How to end every video with a strong, authoritative call to action

These principles can help chiropractors create content that educates, influences, and inspires people to take action for their health.

If you want help implementing strategies like these in your own chiropractic practice, Dr. Jeff Danielson and the Big Fish Enterprises team coach chiropractors across the country on leadership, retention, marketing, and practice growth.

Learn more about coaching with Big Fish Enterprises:
 https://www.mybigfishenterprises.com/

Through coaching, leadership training, and proven systems, Big Fish Enterprises helps chiropractors build practices that grow while making a bigger impact in their communities.