Chiropractic Practice Success - CHIROBASIX

Chiropractors, every ad, post, and promotion you run ends up sending people to your website. Over 80% of patients research a provider online before booking, so your website decides whether all that marketing turns into booked visits.

In this training, Nick Fischer from CHIROBASIX walks through the three jobs every chiropractic website needs to do, and the best practices behind each one.

1. Get found

→ Put your primary keyword (like "chiropractor in [city]") in the H1, and use related keywords in the headers further down the page

→ Write the way patients search, in plain language and without keyword stuffing

→ Give each service and condition its own in-depth page (headaches, sciatica, lower back pain, spinal decompression) so Google, ChatGPT, and Gemini see you as the go-to source

2. Build trust

→ Replace stock photos with real photos and video from a practice media day

→ Show your Google reviews and video testimonials throughout the site

→ Write a detailed About page with your headshot, credentials, and experience

→ Build an educational video library you can use on your site, in blog posts, on social, and in texts to current patients

3. Convert visitors into patients

→ Use high-contrast calls to action on every page, a clickable phone number, and a floating call button on mobile

→ Offer online booking, or a "request an appointment" form if you'd rather confirm each visit yourself

→ Add a chat widget, either a simple form or an AI virtual CA that answers questions around the clock

→ Keep forms short, show your new patient special, and explain what the first visit is like

Behind the scenes: a fast site, Google Analytics and Tag Manager, call tracking, and a Google Map embedded in the footer.

Quick-start roadmap: start with the quick fixes, like a clickable phone number, a call to action in your navigation, your new patient special on display, and real photos in place of stock. Then take on the bigger projects: service and condition pages and online booking. After that, keep adding reviews, current info, fresh photos, and new educational videos.

📋 Get a free website audit: https://chirobasix.com/resources/audit/

📸 Download the free Media Day Checklist: https://chirobasix.com/resources/media-day-checklist/

💻 See examples in our client website portfolio: https://chirobasix.com/services/websites/

CHIROBASIX is a full-service marketing agency that works only with chiropractors. If you need help with your website, SEO, or patient growth, reach out. This is our specialty.

#ChiropracticMarketing #ChiropracticWebsite #ChiropracticSEO

Most chiropractors rank #1 sitting at their own front desk — and disappear two miles down the road. This full training breaks down how to fix that across Google, Google Maps, your website, and the AI platforms patients are now using instead of search.

There are hundreds of people in your city online right now looking for help with back pain, neck pain, sciatica, and headaches. They're searching Google. They're asking ChatGPT. You don't have to convince them they need care — you just have to show up.

In this episode, Nick Fischer walks through the complete system CHIROBASIX uses to position chiropractic practices across every search platform that matters — the same material covered in the full coaching training.

WHAT'S COVERED

• Why the goal is owning all three sections of the Google results page, not just one
• The two types of Google Ads every practice should run, and how Local Service Ads differ from pay-per-click
• The conversion tracking mistake that quietly kills most DIY ad accounts
• Building a negative keyword list so you stop paying for competitor searches
• The Google Business Profile fields most practices leave blank, and why the most complete listing usually wins
• Why review velocity matters as much as review count
• Why review gating costs you reviews and puts your listing at risk
• Handling a negative review without making it worse
• Why name, address, and phone number have to match exactly across every directory
• Building service pages, symptom pages, and location pages that actually rank
• Using schema to establish yourself as an authoritative doctor, separate from your business
• Structuring content so ChatGPT, Gemini, and Google's AI answers cite you
• Why AI agents are calling local businesses to book appointments, and what happens when you miss those calls
• How publishing your pricing affects whether AI recommends you
• Turning one video into a dozen pieces of content across every platform
• The weekly habits your front desk team needs for any of this to work

FREE VISIBILITY AUDIT

See exactly where your practice ranks today, what your Google Business Profile is missing, and which website gaps are holding you back. No obligation.

https://chirobasix.com/resources/audit/

CONNECT

• Website: https://chirobasix.com
• Video version of this training: https://www.youtube.com/watch?v=9ilP2zsVqCo
• The Chiropractor's Marketing Playbook: https://chirobasix.com/blog/

ABOUT THE SHOW

The Chiro Success Podcast is hosted by Nick Fischer, founder of CHIROBASIX — a digital marketing agency working exclusively with chiropractic practices. SEO, Google Ads, websites, reviews, and patient reactivation for 150+ offices nationwide.

Search is a long game. Rankings compound over months, not days. But once you're in those top positions, patients who are already looking for care start finding you consistently. Start today.

Retention Beats Recruitment: The Real Chiropractic Growth Formula

Most chiropractors believe the path to a bigger practice is simple: more new patients. Dr. Kevin Day says that's exactly backwards — and it's burning docs out and draining their bank accounts in the process.

In this episode, Nick sits down with Dr. Kevin Day of The Remarkable Practice to unpack how he scaled his own practice from 100–150 visits a week to over 600 (with 700 in sight) — not by chasing new patients, but by mastering retention, patient education, and team training. If you feel stuck on the new-patient hamster wheel, this conversation will change how you think about growth.

What you'll learn:

• Why it's far cheaper to keep a patient than to buy a new one — and how that changes your entire growth strategy
• What PVA (Patient Visit Average) really tells you, why the industry average of 12 is a problem, and the simple rule that your PVA should be 10x your years in practice
• The dentistry lesson from the 1930s that explains why patient education is your most powerful retention tool
• Why "every role is clinical" and how your front desk and support staff quietly make or break retention
• The three stages of practice growth: doctor training (0–150), staff training (150–300), and patient training (300+)
• The litmus test that reveals whether your team actually believes in what you do
• The two biggest team-training mistakes that stall practices in the 80–150 visits/week range
• The 5 domains every practice runs on (attraction, conversion, retention, team, money) and the "4 R's" for building systems that don't depend on you
• How predictable revenue (EFTs & lifetime value) lets you bonus your staff, forecast growth, and finally step into the CEO seat
• Why the average chiropractor makes $500K worth of mistakes in their first 15–20 years — and how coaching shortcuts the curve

A line worth the whole episode: "Teaching changes what you know, training changes how you do things, but coaching changes how you think."

Connect with Dr. Kevin Day & The Remarkable Practice:

• Email: [email protected]
• Website: theremarkablepractice.com
• Dr. Kevin is hosting a 2-hour retention intensive in August — https://theremarkablepractice.com/upcoming-events/

What if one single sentence could add $400,000 to your practice in a year?

In this episode, Nick sits down with Dr. George Birnbach of Five Star Management — a chiropractor, coach, and practice growth expert with over 25 years of experience helping doctors build thriving, associate-driven practices.

Dr. George breaks down the exact rapport-building framework he teaches every associate from day one, including the powerful opening line that instantly makes new patients feel heard, understood, and ready to commit to care.

But that's just the beginning. In this episode, you'll learn: The "Money Line" — the step-by-step patient journey every practice needs mapped out

✅ Why most patients say no (and why it has nothing to do with money)

✅ The 9 buying triggers and how to move patients naturally through each one

✅ How to use your BNI or referral group the right way to never run out of new patients

✅ The Win-Win Associate Model and how it unlocks time freedom and financial growth

Whether you're struggling to convert new patients, dealing with drop-offs mid-care plan, or ready to scale beyond yourself, this episode is packed with actionable strategies you can implement immediately.

Connect with Dr. George Birnbach:

🌐 https://myfivestar.com

Struggling to get quality new patients from Facebook or Instagram ads? 😩

In this episode, Nick from CHIROBASIX breaks down the #1 Facebook and Instagram advertising strategy that’s helping chiropractors across the country attract real, high-quality patients — not just low-intent leads who never show up.

You’ll discover:

✅ Why most chiropractic ads fail to get results

✅ How to fix your Facebook & Instagram ad strategy for better ROI

✅ How to use educational video content to build awareness, authority, and trust

✅ The exact retargeting system that keeps your brand in front of potential patients

✅ How to create short, effective videos that generate long-term care patients

By the end, you’ll know how to turn social media ads into a steady flow of new patients who actually show up and commit to care.

🎁 Free Resources Mentioned:

📘 Download our FREE Chiropractic Marketing Book → https://chirobasix.com/lp/book/

🎥 Get 200+ Video Topic Ideas for Chiropractors → https://chirobasix.com/lp/video-topics/

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CHIROBASIX

https://chirobasix.com/

616-259-0012

In this session, we get to chat with Dr. Noel Lloyd from Five Star Management about their "Win-Win System".

This program guides Chiropractors like you to build a world-class associate program so you can grow your practice, earn more money, and gain more freedom.

Dr. Lloyd takes us through some of the key components of the Win-Win System and how you can succeed with bringing on associates into your practice.

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Want to learn more about the Win-Win System? Visit the Five Star Management website here:

https://myfivestar.com/win-win-associates/

Learn how to set up and run an incredible Media Day for your practice so you can capture all the best photos and videos to use for all of your marketing activities.

And of course, download the entire Media Day Checklist here:

https://chirobasix.com/lp/media-day-checklist/

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You can also get a ton more information on the top digital strategies for practice growth by reading our book: "The Chiropractor's Marketing Playbook".

Grab your copy of the book here:

http://chirobasix.com/book

In this session, we're talking about Google Maps. Specifically your Google Business Profile and how you can get your practice ranking higher in search results.

Patients are already looking for you on Google. Is your practice showing up?

You can read the full article here:

https://chirobasix.com/chiropractors-guide-to-google-my-business-listings/

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You can also get a ton more information on the top digital strategies for practice growth by reading our book: "The Chiropractor's Marketing Playbook".

Grab your copy of the book here:

http://chirobasix.com/book

In this session, we're looking at practical ways you can implement AI Technology into your Chiropractic practices.

We'll explore the basics of AI, and how you can tap into this technology to expand your marketing efforts as well as streamline operations in your practice.

You can read the full article here:

https://chirobasix.com/how-chiropractors-can-use-ai-technology/

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You can also get a ton more information on the top digital strategies for practice growth by reading our book: "The Chiropractor's Marketing Playbook".

Grab your copy of the book here:

http://chirobasix.com/book

In this session, Heidi Ryder from Healthy Books joins us to talk about setting the vision for your practice.

We discuss the importance of knowing exactly where you want to go and building a game plan to get you, your team, and your practice there. This includes looking at setting your goals and then reverse-engineering your way with key milestones to aim for.

Heidi provides insights on how your financials play a major role and having a really good understanding of your numbers can help you conquer your goals.

You can learn more about Heidi Ryder and Healthy Books online:
https://www.healthybooksllc.com/