ChiroSocialTech Raw Bonus Interview Episode with

Dr. Barbara Eaton

Coming to you with another live interview from the Chiropractic Social Media, Digital Marketing and Technology world is Nicole Cowley with Dr. Barbara Eaton.

Dr. Barbara Eaton is a powerful user of digital marketing including Facebook Live to really leverage her message. Dr. Eaton created a 56 Day Bootcamp that is a fast paced, but also self paced if you choose program to really ignite your practice. The program will cover both the front of the office and the back of the office incorporating mindset and marketing all into one.

If you are ready to end this year strong and kick off 2018, join Dr. Barbara’s bootcamp program using the link below today. Connect with her one on one by clicking on the image to link to her Facebook page.

TECH TOOLS:

56 Day Bootcamp with Dr. Barbara Eaton

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Episode 15

What Not to Say in a Facebook Ad

It is very important to understand the Facebook Policies before running your first Facebook Ad. Not only can your ad get denied, Facebook could shut down your whole ad account.

In this #TechThursday podcast episode recording, Tristan and Nicole dive into the most important policies that can get your ad either denied or worse, account shut down.

As Facebook continues to grow and attempts to manage millions of advertisers, they continue to update their policies. It is important that if your ad was denied, and you’ve read and understood policies and believe it was a mistake, to appeal the decision. This will enable an actual person to review and allow for a more objective response.

Many rejected ads have been approved after appealed that I have ran for clinic’s over the past few years.

Tristan and Nicole each have a program designed to ensure your team succeeds with these digital ad tools. Message either one of us to get a free consult and set up of your Facebook Ad!

Tristan- facebook.com/chirosushi

Nicole- facebook.com/purduenicole

TECH TOOLS:

Beacon Word Press Plugin

Turn your wordpress content into an Ebook!

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Getting 15 Million Plus Views on YouTube

In this special interview episode, Host, Nicole Cowley interviews Dr. Blake Kalkstein who’s chiropractic clinic’s YouTube channel is reaching million of viewers.

Listen to this episode to learn how he is doing it! Take you clinic into the new age by using technology tools that can greatly explode your reach and expand your message to more people that need it. The best part of all of this, is he is doing it all organically!!

TECH TOOLS:

Get more from Dr. Blake Kalkstein by signing up for ChiroSpark. Use the ChiroSocialTech RAW unique code to receive full access for 7 days for FREE!

https://chirospark.com/chirosocialtech/ref1

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Top Ten Cool Ways You Can Promote You Event on Social Media

Are you hosting or participating in any community events. I love events and social media because you are bringing awareness to them by using marketing methods and posting content across media platforms, but there then has to be that opportunity. What do they do next, many times there is a step between becoming aware of you and your services and them purchasing or scheduling an initial consult.

Events are a very informal, yet formal and successful next step.

These can work for 10K’s your hosting, marketing ladies night out, a wellness talk, a dinner with the doctor, a lunch and learn, corporate spinal screening or a wellness fair.

Create a SnapChat Geofilter

Create Shareable content, like meme’s for your event

Go live with affiliates and sponsors of the event

Use Instagram Stories and now also share them to your Facebook Stories with one button

Run a boosted post on your sponsor and/or affiliates of events pages

Pin a video about the event on Facebook and Twitter

Create an Adwords on google and also create one for any competitor events

Create a Facebook Event

Connect pen to print to digital

EMAIL

TECH TOOLS:

Geofilter.studio

snapchat.com/on-demand

ChiroSushi Samurai

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Episode 12

Bonus Episode with Dr. Marcia Schaefer- The Truth About Fertility

Go to drmarciaschaefer.com to learn more and sign up.

Dr. Marcia Schaefer is a Chiropractor in Lodi, Wisconsin where she has a clinic. She also speaks for the ICPA- International Chiropractic Pediatric Association and has helped over 90 babies come into this world in her 7 years practicing.

I have had the honor of working with Dr. Marcia Schaefer since I first met her during her demo of VitaLogics and she has thus referred many students over to our Student Technology Launch Program. While that is by far not the reason I am doing this podcast, I am honored in any way I can to always give back to her because of that.

The students that demo having been referred from Dr. Schaefer are so respectable and have such a high opinion that is speaks volumes to the insight and influence Dr. Schaefer possesses.

The program isn’t in fact about Fertility but rather about optimal health and allowing your patients to express that through Chiropractic.

The program consists of a weekly podcast that she is producing in a structured format to follow her teachings, a weekly Facebook Live ongoing, a web portal for your patients!! And then a private Facebook group to interact and go through specific case studies.

IMMENSE value!

Go to drmarciaschaefer.com to access first podcast for FREE and sign up before October 1st for The Truth About Fertility.

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Episode 11

The Story with Instagram and Your Chiropractic Office

Welcome to the eleventh episode of ChiroSocialTech Raw with host, Nicole Cowley and Tristan Schaub from ChiroSushi bringing you another episode where we are talking about the cool new features with Instagram specifically and what it means for your chiropractic office. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.

This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.

Instagram you may know is owned by Facebook. So when you want to run ads on Instagram you will do that from your Facebook Ads manager and choose Instagram in your placement options (or choose auto placements is highly recommended). Instagram is offering now to create an ad placement inside of their Stories feature. Because the content in Stories is so unique to it’s place, we do recommend using this placement by itself.

Facebook also added a feature in their audience creation that allows you to build an audience of people that have interacted with your instagram account! This is huge to optimize those IG ads and target your warm audience.

Listen to this episode in full as Tristan and I have some cool announcements to share and bring, as always, some very practical, implementable info.

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Tech Tools

LinkTree-- Check in out on ChiroSocialTech’s Instagram account, click on link in bio

http://instagram.com/chirosocialtech

SlothWorth Google Chrome Extension-- How much money are you wasting by spending time on websites. Get the detailed data here! How much are we donating to the profession doing this show?! :-)

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Episode 10- BONUS- Interview with Dr. Steve Tullius- Killing it with Events

Your weekly BYTE of Chiropractic Social Media and Technology Tools to implement and elevate your practice growth.

Nicole Cowley

Episode 9- *Bonus

BONUS- Interview with Dr. Steve Tullius- Killing it with Events

Welcome to the tenth episode of ChiroSocialTech Raw with host, Nicole Cowley bring you a bonus episode with guest, Dr. Steven Tullius from Chiropractic Is in San Diego, CA. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.

This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.

I met Dr. Steven Tullius through the found of VitaLogics Chiropractic EHR, Frank Ju. Dr. Tulius is Frank’s chiropractor. I have followed him and our paths have connected again through being in mutual groups like Mile High Chiropractic with Dr. Daniel Knowles and the Black Diamond Club with Drs. Shawn Dill and Lacey Book.

In this bonus episode, Dr. Tullius gives us an exclusive inside look at his program that is filling rooms across the country. The programs are built around specific topics and use social media and online marketing strategies to get targeted people that will benefit from attending the workshop.

Dr. Tullius has cracked the code for turning Facebook ads into new patients for your chiropractic clinic. Learn more in this show.

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Connect with Dr. Steve Tullius

You’ll be amazed at how we are able to fill your workshop for you while you sit back and prepare with the content we’ve created. The Mental Health Matters Program takes all the guesswork out of attracting the public, building your email list, and transitioning those contacts into highly qualified and ideal patients.

https://chiropracticis.com/author/ticwebmaster/

https://www.facebook.com/Dr.Tullius/

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Episode 9

Part 2 of creating unique UGC or User Generated Content for your Chiropractic Clinic

** BONUS- Email us your guess for what the October (done before, but very good) UGC Chiropractic idea is [email protected]

Welcome to the ninth episode of ChiroSocialTech Raw with hosts, Nicole Cowley and Tristan L. Schaub from ChiroSushi. This is your weekly raw byte of pure chiropractic marketing content delivered to you in both podcast and live format.

This podcast is a replay of the infamous weekly Facebook live social media, technology and online marketing show for chiropractors.

The two pieces of content that are most recommended to leverage and get the biggest value are

1. Videos

2. User Generated Content

In last week’s episode, you were challenged to create a unique #Hashtag, our’s is #SocialSubluxation, in order to find your UGC once your audience begins to create it.

In this episode Nicole and Tristan give you winning, successful, creative ideas that you can start immediately to begin a Chiropractic User Generated Content Campaign in your community.

Share what you do on one of our upcoming Live Recordings for all listeners to benefit from!

facebook.com/purduenicole

Every Thursday around 12:30 PM EST

Tech Tools of the Week

Asirvia- Android bluetooth powered push notification proximity device. Squarespace- Build, Design, Manage and Update a beautiful, converting website with Squarespace’s user friendly interface and award winning templates and design attributes. Magic Plan- Using AR (augmented reality) technology, use this app to start a re-design and/or re-branding of your office space.

This week's episode was sponsored by Bolt Tape.

BOLT TAPE IS AT THE FOREFRONT OF ENERGY MEDICINE. Bolt Tape is safe and drug-free pain relief on sports tape, that delivers natural energetic frequencies that allow the body to heal and provides continual therapy.

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Weekly Byte of RAW Chiropractic Social Media and Technology Tools to implement and elevate your practice growth.

Host Nicole Cowley interviews Dr. Christopher Collins and talks everything Chiropractors need to know and be doing on Instagram

ChiroSocialTechRAW is your weekly byte of RAW chiropractic social media and technology tools and information for practice growth.