What happens when a chiropractor stops selling pain relief… and starts selling human optimization? After 30+ years in practice, Dr. David Lipman walked away from insurance, built a fully cash-based membership model, and transformed his clinic into a bio-optimization center where patients don’t just get adjusted—they get younger, stronger, and sharper. If you’ve ever wondered what the future of chiropractic looks like, this episode is your blueprint.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit

David Lipman has been in practice for over 30 years and now leads Physical Evidence Bio-Optimization Center in Boca Raton—a fully cash-based, membership-driven chiropractic practice built around one belief: the adjustment is powerful… but it’s only one piece of the health equation. In this episode, David breaks down why he stopped taking insurance over 12 years ago, how he built predictable recurring revenue through memberships, and why services like red light therapy, cryotherapy, shockwave, oxygen therapy, and the Superhuman Protocol have become core profit centers in his business. We also dive into how he’s using AI to answer calls, follow up with leads 24/7, automate scheduling, and why he believes chiropractors—not medical doctors—are best positioned to lead the biohacking movement.

If you’re a chiropractor who wants to escape the “$35 copay hamster wheel,” build recurring revenue, reduce patient volume, and create a premium cash-based practice that scales beyond adjustments… this episode will expand your vision.

TIMESTAMPS:

00:00 Adjustments Aren’t Enough

00:50 Meet Dr David Lipman

01:37 Origin Story and First Adjustment

05:28 Chiropractic Meets Biohacking

07:52 Adding Modalities for Growth

12:09 Cash Practice and Value Stack

15:32 Membership Model Breakdown

22:32 What Patients Love Most

26:09 How to Choose New Services

28:01 Wearable Posture Hack

28:22 Selling Whole Body Care

31:25 Executive Performance Programs

33:04 Referral Partner Flywheel

36:16 Meta Ads And Biohacking Shift

37:58 AI Receptionist And Lead Nurture

41:16 GoHighLevel Workflow Stack

43:09 Rapid Fire Marketing Focus

44:51 Business Advice And Exit Strategy

48:01 Biohacking Origin Story

49:59 Wrap Up And Where To Find

CONNECT WITH DAVID LIPMAN:

Instagram: https://www.instagram.com/physicalevidence.bocaraton/

Website: https://physicalevidencechiropractic.com/

PRO TIP: Don’t add services just because they’re trendy—David’s rule is simple: use it on yourself first. If a modality genuinely improves your energy, recovery, focus, or performance… it becomes an easy story to tell, an authentic offer to make, and a powerful extension of your brand.

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

Most chiropractors think patient retention problems start at visit three. Dr. Daniel Bai says that’s completely wrong — the sale was won or lost in the first four minutes. After almost walking away from chiropractic just 18 months into practice, Daniel spent the next two decades studying sales outside the profession and discovered why most clinics leak up to 80% of new patients, even when the clinical care is world-class.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit

Daniel Bai is a 2001 graduate of Life University and the founder of Close For Chiro. Early in practice, Daniel generated over 40 new patients in just eight weeks… but only six stayed. That painful wake-up call forced him to leave the chiropractic bubble and spend nearly two decades mastering sales, communication, behavioral psychology, and human decision-making. In this episode, Daniel breaks down why “you don’t rise to the occasion — you fall to your training,” why the emotional “yes” has to happen in the first four minutes, and how his clients are now consistently closing 85–90% of new patients. We also dive into tactical empathy, the 80/20 rule on day one, why curiosity beats explanation, and the exact communication mistakes keeping most practices stuck at the same revenue ceiling.

If you're attracting new patients but struggling with retention, conversions, or patient commitment… this episode will completely change how you think about sales, communication, and practice growth.

TIMESTAMPS:

00:00 Yes In Four Minutes

00:28 Why Patients Drop Off

02:00 Sales Is A Process

05:05 Manipulation Vs Sales

07:30 Near Quitting Story

17:31 Bad Training Wake Up

20:00 Sales Is A Skill

22:49 Fall To Training

26:33 Counterintuitive Responses

31:15 Unlearning Self Focus

32:10 80 20 Listening Rule

33:49 Ask for Long Version

36:03 Tactical Empathy in Conflict

41:42 Personality Types Dont Matter

45:18 First Four Minutes Yes

48:12 Power of the Pause

54:42 Need a Proven Process

59:10 Offers and Final Plug

CONNECT WITH DANIEL BAI:

Instagram: https://www.instagram.com/real_closeforchiro/

Website: https://www.chirosecure.com/dr-daniel-bai/

PRO TIP: Stop trying to “explain” your value on day one. Daniel’s rule is simple: the patient should be talking 80% of the time, and your job is to stay curious long enough for them to emotionally say “yes” to themselves before you ever talk about care plans, pricing, or commitment.

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

One hurricane took Dr. Sebastian Bonnin from his best year ever — averaging $120K/month — to zero in less than 24 hours. No patients. No power. No revenue. What happened next is what makes this episode unforgettable: from doing spinal screenings covered in mosquitoes outside a supermarket… to building four clinics across two markets and turning his two worst moments into the biggest accelerators of his life.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/audit

Sebastian Bonnin is the founder of Align Life Clinics and a coach at The Remarkable Practice. Sixteen years into practice, Sebastian was having his best year ever when Hurricane Maria hit Puerto Rico and wiped everything out overnight. Instead of shrinking, he rebuilt from scratch, kept his entire team through months of uncertainty, expanded from one location to multiple markets, and discovered a lesson that changed everything: your practice will never outgrow your self-worth. In this conversation, Sebastian breaks down his “certainty → attraction, conviction → conversion, clarity → retention” framework, the leadership lessons that kept his team loyal even when he couldn’t pay them, and the mindset shifts that helped him turn crisis into accelerated growth. He also shares powerful stories around money beliefs, self-esteem, forgiveness, and why the things you avoid most often hold your next breakthrough.

If you’re a chiropractor who feels stuck, knows there’s another level in your business, or feels like your mindset is holding back your growth, this episode will help you identify the real bottleneck — and show you how to break through it.

TIMESTAMPS:

00:00 Self-Worth Sets Limits

01:07 Hurricane Maria Hits Zero

03:39 Cash Crunch And Refunds

08:18 Crisis As Growth Catalyst

10:02 Catastrophe Economy Reality

15:04 Green Light To Action

16:59 Supermarket Screening Hustle

21:47 Expansion Through Necessity

23:39 Team Leverage And Leadership

25:00 Certainty Drives New Patients

27:25 Rewrite Your Rules

28:47 Self-Worth Drives Growth

30:25 Systems And Conversion Math

33:04 Relationship Audit Breakthrough

35:30 Forgiveness Letter To Money

39:41 Letting The Team Learn

44:13 Decisions Shape Destiny

48:03 Breaking Practice Plateaus

52:13 Audit Call And Next Steps

CONNECT WITH DR. SEBASTIAN BONNIN:

Instagram: https://www.instagram.com/drsebastianbonnin/

Website: https://drsebastianbonnin.com/

PRO TIP: Sebastian’s rule is simple: whatever you don’t feel like doing is usually exactly where your next growth lives. Make a list of the conversations, decisions, or actions you’ve been avoiding in your practice — then attack the hardest one first. That one decision could completely change your trajectory.

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

Dr. Justin Brown reveals what it actually takes to build a high-performing chiropractic practice without burning out — and why most owners are focusing on the wrong things when trying to grow. Discover the systems, mindset, and leadership shifts that separate stuck practices from scalable ones.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: https://www.chiroxmarketing.com/audit

Dr. Justin Brown is a chiropractor and business owner focused on helping practices grow through better systems, stronger leadership, and more intentional decision-making. While many owners chase growth through more marketing or longer hours, Justin emphasizes building the foundation that actually supports scale.

In this episode, Justin breaks down why most chiropractors hit a ceiling — not because of lack of effort, but because of how their business is structured. We explore the common traps that keep owners stuck in day-to-day operations and why shifting from operator to owner is critical for long-term growth.

We dive into the role of systems in creating consistency, how leadership directly impacts team performance, and why clarity in processes leads to better patient experience and retention. Justin also shares how to identify bottlenecks inside your practice, what to focus on first when things feel overwhelming, and how small operational improvements compound into massive growth over time.

If you feel like you’re working hard but not seeing the level of growth you expected, this episode will help you understand what’s actually holding your practice back — and what to fix first.

⏱️ TIMESTAMPS

00:00 Intro

01:24 Early Career and Associateship

02:26 Launching in 2008 No Insurance

03:14 First Year Struggles and Breakthrough

04:22 Slow Growth to Seven Figures

07:07 Why Build Serve Bigger

10:14 Team Based Care and Expansion

12:51 Operational Edge and Systems

21:13 Serve Bigger Model Explained

25:02 Doctor Psychology Teaser

25:33 Doctor Mindset Stories

27:27 Beliefs Shape Outcomes

28:52 Serve Bigger Purpose

30:06 Reinvent to Stay Ahead

32:16 Hard Work vs Strategy

34:22 Clarity and Delegation

38:00 CrossFit Lessons Applied

39:13 Define Values Not Hype

42:36 Enjoy Your Season

44:07 Speed Round Takeaways

45:16 Serve Bigger Explained

48:50 Vision and Where to Find

🔗 CONNECT WITH DR. JUSTIN BROWNLinkedIn: https://www.linkedin.com/in/dr-justin-brown-682295a

💡 PRO TIPGrowth doesn’t come from doing more.It comes from fixing what’s slowing everything down.

📊 ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.Visit: https://www.chiroxmarketing.com/

Dr. Josiah Fitzsimmons is building a nearly $7M chiropractic clinic from a single location — while shutting the office down to patients every single Tuesday. Discover why most clinics are only operating at 20% schedule utilization, the “Disney experience” systems that keep patients coming back, and the data-driven mindset that helps practices scale without adding unnecessary overhead.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: ⁠https://www.chiroxmarketing.com/audit⁠

Dr. Josiah Fitzsimmons has built one of the highest-performing single-location chiropractic clinics in the country. While most practice owners think growth means adding more space, more staff, or more hours, Josiah has taken a very different approach — focusing on maximizing what already exists.

In this episode, Josiah breaks down why shutting the clinic down every Tuesday is actually one of the biggest reasons behind their success. Instead of practicing on patients, his team practices on each other — refining systems, improving communication, and creating what he calls the “Disney experience” inside the clinic.

We dive into why most chiropractors are sitting on massive unused revenue potential, how schedule utilization reveals the real capacity of a practice, and why structure matters more than most owners realize. Josiah also explains the difference between systems and structure, how to build a team that acts like an asset instead of a liability, and why knowing your numbers gives you the confidence to scale.

If you’ve ever felt like your clinic is hitting a ceiling, or you’re unsure whether you need more space, more marketing, or a better team, this episode will completely change how you think about growth.

TIMESTAMPS:

00:00 Intro

00:57 Why We Close Tuesdays

02:02 Disney Level Training

06:22 Unreasonable Hospitality Moves

08:15 Systems And Efficiency

09:38 Humble Beginnings Drive

13:47 Structure Vs Systems

16:27 Schedule Utilization Explained

19:47 Maximizing Capacity Levers

22:28 How We Track And Fill

23:37 Marketing Spend Math

23:55 Profit Margin Break Even

24:46 Clean Data Decisions

25:50 Team Cost Focus

27:13 Team As Asset

28:39 Hiring With Core Values

29:11 Role Fit And KPIs

31:24 Personality Testing Hiring

32:42 Double Down Or Cut Ads

33:52 Tracking ROI Windows

35:09 Lead Attribution Systems

37:31 Live TV And Direct Mail

39:48 What Is Luco

40:13 Luco Origin Story

42:21 Weekly Books Monthly Reports

44:58 Confidence And Certainty

46:42 Final Takeaways

CONNECT WITH DR. JOSIAH FITZSIMMONS:Instagram: https://www.instagram.com/drjosiahfitzsimmons/

PRO TIP:Most clinics don’t need more space or more hours first. They need to maximize the team, systems, and schedule what they already have.

ABOUT CHIROX MARKETING:We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

Dr. Tim Weselak built a durable chiropractic practice that continues to grow even while he lives 500 miles away. Discover how he made his clinic run in just 48 hours a week, the simple metrics he tracks from his phone to stay in control, and why 91% of patients who reach a re-sign visit commit again.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: ⁠⁠https://www.chiroxmarketing.com/audit⁠⁠

Dr. Tim Weselak is a chiropractor, practice owner, and coach who has spent more than two decades building a practice designed for both growth and freedom. While most owners can’t imagine stepping away from their clinic for more than a few hours, Tim built a business durable enough to keep running at a high level even after moving from Illinois to Nashville.

In this episode, Tim breaks down what it really takes to stop being the technician and start becoming the CEO of your practice. We dive into the long road of building systems, developing a rockstar team, and creating a clinic that doesn’t depend on the owner being physically present every day.

Tim also shares how he structures associate relationships for long-term success, why respect and role-model leadership matter more than most owners realize, and the team bonus system that keeps everyone aligned around growth. We get into the three most important numbers he tracks every week, why retention is the real dream in chiropractic, and how his practice has maintained a 91% re-sign rate by creating long-term wellness patients instead of short-term transactions.

We also explore his internal referral systems, how he asks better questions to uncover family leads, what kinds of marketing have worked best over time, and why building the foundation of a strong practice has to come before chasing the next shiny opportunity. If you want more freedom without losing performance, this episode will change how you think about systems, team, and ownership.

TIMESTAMPS:

00:00 Intro

01:55 From Nashville to Illinois

04:15 Systems That Run Without You

05:47 How Long It Really Takes

07:41 Avoiding Shiny Object Syndrome

09:00 Why He Still Adjusts

10:26 Sell or Leave a Legacy

12:19 Building a Rockstar Team

13:19 Hiring Associates That Align

19:57 Incentives and Simple Bonuses

22:33 Three Numbers to Track

24:22 Retention Packages and Resigns

27:16 Recurring Model Debate

28:39 Auto Debit Retention

29:15 Re Exams and Check Ins

30:16 The One Question Upsell

31:21 What Is COPS

31:52 COPS Origin Story

33:12 Rebuilding the Group

35:09 Meetings Sponsors and CE

36:07 How to Join COPS

37:07 Marketing Then vs Now

39:08 COVID Shift to Google

40:29 Internal Events Referrals

41:31 Fourth Visit Referral Script

43:21 Tracking Warm Leads

44:53 Front Desk Seed Question

45:40 Rapid Fire Favorites

50:11 Staying Inspired Weekly

53:00 Coaching Offer and Wrap Up

CONNECT WITH DR. TIM WESELAK:LinkedIn: https://www.linkedin.com/in/drtimweselak

PRO TIP:A durable practice is built when your systems, team, and patient experience are strong enough to perform without your constant presence.

ABOUT CHIROX MARKETING:We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

Anthony Pellegrino breaks down why most business owners stay stuck doing everything themselves — and what it actually takes to build a scalable practice. Discover the shift from operator to owner, why you’re likely the bottleneck in your own business, and how to build systems that grow without you.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: ⁠⁠https://www.chiroxmarketing.com/audit⁠⁠

Anthony Pellegrino is a business leader focused on helping practice owners transition from being operators to true owners — building systems, teams, and scalable organizations that don’t rely on their constant presence.

Most entrepreneurs don’t realize they’ve built a business that depends entirely on them. They become the decision-maker, the executor, and ultimately the bottleneck — limiting how far the business can grow.

In this episode, Anthony breaks down why scaling feels so difficult for most owners and the mindset shift required to move from doing the work to building the system. We explore why leadership is the real lever for growth and how stepping out of day-to-day operations is essential if you want to scale.

We also dive into the difference between operator thinking vs owner thinking, how to build a team that can execute without you, and the foundational systems every growing practice needs. If you feel stuck, overwhelmed, or unable to grow beyond your own time, this episode will show you exactly what needs to change.

⏱️ TIMESTAMPS

00:00 Intro

01:24 Meet Anthony

02:57 Why Go Deep

06:08 Scaling Mastery

07:51 Origin Story

10:50 Mentor Playbook Fails

16:50 Pivot That Worked

18:18 Workshops And Fees

21:48 Pandemic Stress Test

26:18 Numbers Behind Pricing

29:03 Pricing Meets Lifestyle Goals

30:28 No Money No Mission

31:44 Referral Proof and Control

32:50 Digital Ads Profit Metrics

35:07 Workshops as First Dates

38:02 Best Channels Google vs Meta

41:31 Niche Creative Testing System

43:08 Automating Meta with n8n

45:20 AI-Driven Creative Factory

48:12 Streamlining Ops with Agents

52:01 Don't Automate a Bad Model

52:54 Where to Find Anthony

🔗 CONNECT WITH ANTHONY PELLEGRINO

Instagram: https://www.instagram.com/thecranialdoc/
Website: https://getabsolutehealth.com/

📊 ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/

Dr. Caleb Braddock has spent 20+ years building a $3M practice in a small town while helping scale 80+ clinics across the country. Discover why most chiropractors stay stuck in a “poverty mentality,” the communication gap that kills growth, and the mindset shift required to charge what you’re actually worth.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: ⁠https://www.chiroxmarketing.com/audit⁠

Most chiropractors believe they have to choose — either deliver great care or make great money. But that belief alone is what keeps so many practices stuck.

Caleb has seen this pattern play out across dozens of clinics. Practitioners who deliver real value, get great results, but still struggle to grow — not because of skill, but because of how they think about money, pricing, and communication.

In this episode, Caleb breaks down the hidden “poverty mentality” that limits growth in the chiropractic industry and why so many practitioners undercharge despite delivering high-value care. We explore how communication directly impacts retention, referrals, and revenue — and why it’s one of the most underrated skills in business.

We also dive into how to create an experience where patients stay, pay, and refer, the role mentorship played in shaping Caleb’s journey, and why hiring for your weaknesses is critical if you want to scale. If you’ve ever felt stuck between serving patients at a high level and building a profitable business, this episode will challenge how you think about both.

⏱️ TIMESTAMPS

00:00 Intro

01:54 Early Money Mindset

03:13 Poverty Culture Origins

05:23 Mentor Changed Everything

07:11 Belief And Identity

09:32 Words Shape Reality

11:13 Service Versus Revenue

13:27 Doctor And CEO Hats

15:15 KPIs And Scoreboards

18:16 Avoiding Grind Burnout

20:11 Negative Brand Equity

23:08 Dentistry Playbook

26:36 Marketing Perception Shift

27:34 Socratic Patient Conversations

29:53 Spine Nerve Pressure Basics

30:29 Acid Reflux Example

31:38 Socratic Patient Education

32:26 Systemizing The 60 Second Drill

33:47 Small Town Practice Growth

36:50 Going All In On Video Ads

39:55 Getting Comfortable On Camera

41:04 Views Versus Real Patients

43:07 Genesis Model Origin Story

47:55 Who Makes A Good Partner

49:54 Partner Model Profit Share

52:10 Speed Round And Takeaways

54:47 Connect And Final Thoughts

🔗 CONNECT WITH DR. CALEB BRADDOCK

Instagram: https://www.instagram.com/dr_caleb_braddock/Website: https://braddockchiropractic.com/
Email: [email protected]

💡 PRO TIP

If patients don’t understand your value, they won’t stay, pay, or refer — no matter how good your care is.

📊 ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/

Nikki Cottis shares the brutal piece of feedback that completely changed how she saw her business, and revealed what was actually holding her back. Discover why working harder isn’t the answer, the hidden pattern keeping most business owners stuck, and the mindset shift required to move forward.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Nikki Cottis is a chiropractor and business owner who experienced a defining moment that forced her to rethink everything. What seemed like progress on the surface was actually masking a deeper issue, one that many business owners face but rarely confront.

For years, like most entrepreneurs, the instinct was to push harder, try new strategies, and do more. But this feedback exposed a different truth: the real limitation wasn’t effort, it was perspective.

In this episode, Nikki breaks down how this realization reshaped her approach to growth, decision-making, and leadership. We explore why staying stuck isn’t usually about lack of action, but about patterns that go unnoticed and unchallenged.

We also dive into how shifting your perspective can unlock progress, what it takes to break out of repetitive cycles, and why awareness is often the first real breakthrough. If you’ve ever felt like you’re doing everything right but still not moving forward, this episode will challenge how you see your business.

TIMESTAMPS

00:00 Intro

01:17 Show Intro And Guest

02:42 Systems Make It Work

03:50 Fired Into Ownership

08:13 Breaking Point Boundaries

10:15 CEO Time Buyback

13:21 Delegation And Letting Go

17:07 KPI Pricing Framework

19:56 Scale Ready Systems

21:49 Hiring Ahead Of Need

23:41 Always Be Recruiting

26:44 Seven-Figure Bottlenecks

27:08 Owner Ego Bottleneck

27:53 Paying for Great Team

29:29 Hiring With Clear Roles

31:04 Hourly Rate Delegation

36:42 What to Hand Off

37:56 ClickUp Systems Playbook

42:52 Automations and CEO Time

45:32 High Earner Mindset Shift

46:45 Fast Track to Seven Figures

48:52 Where to Start Next

51:06 Find Nikki and Freebie

🔗 CONNECT WITH NIKKI COTTIS

Instagram: https://www.instagram.com/drnikkicottis/

Website: https://chiroconnectgulfshores.com/

💡 PRO TIP

Sometimes growth doesn’t come from adding more, It comes from recognizing what actually needs to change.

📊 ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/

Stuart Bernsen is the founder of Chiro One Wellness Centers, a chiropractic organization that scaled to 160 locations across North America before being sold to private equity at 9x EBITDA, a deal almost unheard of in the chiropractic industry.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

In this episode, Stuart explains why most chiropractic practices are personality-driven businesses that completely depend on the owner, making them nearly impossible to sell.

We dive deep into the difference between a Main Street exit vs a Wall Street exit, why 80% of practices never sell, and the systems required to build a practice that investors actually want to buy.

Stuart also breaks down the three hats every doctor must understand: clinician, operator, and shareholder, and why separating those roles is the key to building a scalable and transferable business.

If you're building a clinic, practice, or any service business and want to create real enterprise value, this episode will change how you think about growth and exits.

TIMESTAMPS

00:00 Intro

01:20 Main Street vs Wall Street

05:31 Valuation Basics Explained

09:05 Three Hats Framework

15:29 Shareholder vs Operator

21:02 Build Sellable Systems

23:56 Investor Buy Criteria

28:52 Exit Planning Mistakes

32:55 Personality Driven Trap

36:57 Why Investors Want Chiro

47:25 Private Equity Concerns

50:40 First Step SOPs

55:10 Tools and Closing

CONNECT WITH STUART BERNSEN

https://medullallc.com/our-team/

ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/