Dr. Dan Shaddock went from 5 patients a week and nearly quitting to building 3 locations with 6 doctors in Austin. No business coaches. No startup loans. Just community, relationships, and showing up face-to-face. Here's the blueprint for building a 7-figure practice the hard way.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Dan Shaddock is a Marine Corps veteran who started Absolute Life Wellness Center in Austin, Texas in 2010 knowing only 5 people in the city. He almost gave up and took a job as the chiropractor at Lackland Air Force Base, but something told him to stick it out. Now he runs 3 locations with 6 doctors in one of the most competitive markets in America.

In this episode, Dan breaks down how he picked his first location by mapping competitors and signing a 10-year lease, the grind from 5 patients a week to 60-70 visits without any coaching or loans, and why he cut back from 5 offices to 3 to keep culture tight. He explains his "down the hall" referral strategy that opened location #2, why he beat competitors to Kyle (the fastest-growing market in Texas), and how he manages Google Ads and SEO in-house without getting scammed.

Dan also gets real about the difference between engagement and just going through the motions, why he chose to stay in-network (even though cash is tempting), and the team culture tactics that keep employees around for years (including annual trips and traditions). His final advice: set a 2-year goal and get face-to-face with people. If you're not willing to be in the community, 7 figures isn't feasible.

TIMESTAMPS:

00:00 Why Community Makes 7-Figure Clinics Possible

00:23 Meet Dr. Dan Shaddock + Multi-Location Blueprint

01:13 Off the Grid: Ranch Life and Work-Life Balance

02:19 From Marine Corps to Chiropractic

03:18 Why PT Wasn't for Him

05:12 Starting in Austin From Scratch

05:53 Near-Quitting Moment: The Air Force Job He Walked Away From

07:05 Picking the Perfect Location

10:39 Early Growth: From 5 Patients to 60-70 Visits

12:03 No Coaches, No Loans: Building Lean

12:46 First Associate Hire: Letting Go of Control

14:19 The Grind, Burnout, and Shifting Roles

15:09 Military, Athletes, and Identity

25:01 Leadership Lessons for New Doctors

26:10 Why He Cut Back from 5 Offices to 3

28:52 Keeping the Team Tight: Trips and Traditions

31:10 Retention Beyond Patients: Keeping Great Employees

31:33 Building Team Culture Through Shared Trips

33:25 Relationships as the Growth Engine

36:22 Opening Location #2: The "Down the Hall" Strategy

38:54 Location #3 in Kyle: Beating Competitors

42:42 Managing Google Ads and SEO In-House

47:29 Insurance vs Cash: The Empathy-First Argument

53:08 Best Business Advice: Be Engaged and Win on Trust

58:28 One Action This Week: 2-Year Goal + Face-to-Face

01:00:49 Where to Find Them

CONNECT WITH DR. DANIEL SHADDOCK:

Instagram: https://www.instagram.com/drdanshaddock/

Website: https://www.absolutelifewellnesscenter.com/

LOCATIONS:

South Austin (Slaughter), Manchaca, Kyle, and San Marcus

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticgrowth #multiclinicdevelopment #communitymarketing #chiropracticrelationships #austinchiropractor

How Dr. Brad Cole took over a practice started in 1981 and grew it to 9 doctors and 19 team members under one roof. Discover the 80% rule for delegation, why planning time is the highest-leverage move for growth, and the daily huddle system that keeps doctors thriving for decades.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Brad Cole runs Cole Pain Therapy Group, a second-generation chiropractic practice with 5 treating doctors, 4 in various stages of onboarding, and 19 total team members all under one roof. He took over from his father in 2021 after a smooth relay-race transition and has been scaling the practice while maintaining the culture that's kept doctors and staff around for decades.

In this episode, Brad breaks down the shift from working IN the business (treating patients) to working ON the business (building systems, leading people, planning growth). He explains why maximizing one location beats opening multiple clinics, the 80% delegation rule that forces you to drop your ego, and how he structures his time with CEO blocks for planning and focus work. We dive into his quarterly planning process using "Who Not How," the culture systems that retain doctors for 10-20+ years, and the daily huddle framework that keeps a 19-person team aligned.

Brad also shares his hiring systems for both support staff (group "speed dating" events) and associate doctors (building internship pipelines with chiropractic schools), why in-house marketing failed him three times, and the brutal lesson about trying to hire a "marketing person" instead of building systems. If you're stuck in the day-to-day grind and want to build a practice that runs without you, this is your blueprint.

TIMESTAMPS:

00:00 Planning Time: The Highest-Leverage Move

00:15 Welcome + Dr. Brad Cole's 7-Figure Clinic Blueprint

01:15 From Clinician to CEO: Working ON the Business

03:29 Taking Over Dad's Practice: The Relay-Race Transition

04:50 People First Leadership

05:47 Maximize One Location

07:32 Delegation Without Ego: The 80% Rule

11:40 CEO Time Blocks

14:14 Fear of Letting Go

15:29 Quarterly Planning + "Who Not How"

19:45 Growth Trajectory: Building Capacity to 9 Docs

22:18 Culture That Keeps Doctors for Decades

24:02 Team Huddles That Work

25:23 Daily Huddles: Audibles, Values, and Prayer

25:58 Second-Shift Huddle: Shoutouts + Feedback

26:31 Short Accounts: Turning Issues into Requests

27:39 End-of-Day Reset

28:21 Unspoken Expectations = Resentments

29:39 Weekly Leadership Meeting System

31:43 Hiring Great Support Staff

33:54 Group Hiring Event "Speed Dating"

38:25 Hiring Associate Doctors: Internships and School Partnerships

42:50 In-House vs Outsourced Marketing: Systems Beat a "Marketing Person"

47:03 Final Advice: Stick to Principles and Get Coaching

CONNECT WITH DR. BRAD COLE:

Instagram: https://www.instagram.com/drbradcole/

Website: https://colepaintherapygroup.com/

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticleadership #multidocpractice #chiropracticculture #practicesystems #chiropracticscaling

Dr. Tim Young built a $1.2M practice working 18 hours a week with adjustments only. No therapies, no supplement sales, no complex marketing. Just mastery, presence, and zero BS. In this episode he breaks down why most chiropractors are either talking too much or doing too much, and what to do instead.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Tim Young has been collecting over $1M a year for 22 years. At his peak, he worked Monday, Tuesday, Wednesday (6 hours a day, 18 hours a week) with two CAs, seeing 650 patients a week, running a 25% overhead, and maintaining a 91% paid-in-full rate on 32-visit care plans.

His secret? Priorities, focus, and discipline. In this episode, Tim breaks down his non-negotiable priorities (self first, spouse second, kids third, practice fourth) and why being present in every moment is the key to both clinical mastery and work-life balance. He explains why high-volume "monsters" all share one trait (they stop talking and doing unnecessary things), the 90/10 rule that separates thriving practices from stalled ones, and why certainty beats marketing every single time.

We dive into why most practices kill themselves with waiting rooms and walk-ins, how to collimate your energy like an x-ray to avoid burnout, and why AI and social media are useful but never replace the core product (the adjustment). Tim also shares his three simple moves to scale a seven-figure practice: remove everything unnecessary, reduce overhead, and get a coach.

TIMESTAMPS:

00:00 The Simple Truth: Stop Talking and Doing Too Much

00:29 Can You Have a 7-Figure Clinic AND a Life?

02:05 Priorities That Create Balance: Self, Spouse, Kids, Practice

04:33 Be Present, Become a Master

05:21 The Million-Dollar, 18-Hour Week

07:34 Presence Off the Clock: The 2002 Story

10:14 The Price of Priorities

12:47 Honor as a Daily Practice

15:31 Business Is Simple But You Must Deliver

19:58 Dueling Pianos vs Carnegie Hall: Why Mastery Beats Marketing

22:06 Why Top Docs See 90% of Patients

25:01 High-Volume "Monsters" and Their Philosophy

26:21 The 90/10 Rule

27:24 Role-Play: What "Tell the Truth" Means

28:49 What Chiropractic Is (and Isn't)

31:21 Scaling Bottlenecks: Stop Talking, Stop Doing Too Much

34:56 Walk-Ins, Referrals, and the Waiting Room Practice Killer

35:23 Burnout Myth: Focus Your Energy

38:57 Tech, AI, and Social Media (Useful But Not Core)

42:26 Connection Over Scripts

43:15 3 Simple Moves to Build a 7-Figure Practice

CONNECT WITH DR. TIM YOUNG:

Instagram: https://www.instagram.com/dr.timyoung/

Website/Coaching: https://focusfoundations.com/

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticmastery #highvolumechiropractic #chiropracticpresence #chiropracticefficiency #worklifebalance

What does it actually take to build a seven-figure chiropractic business? Dr. Paul Reed has built multiple clinics, coached hundreds of chiropractic business owners, and learned most of his best lessons the hard way. In this episode he breaks down the mindset, systems, and grit required to scale without losing yourself in the process.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Paul Reed is a multi-clinic owner, business coach, and founder of ChiroFEST, one of the largest gatherings of chiropractic business owners in the country. But his story starts long before any of that, with repeating first grade, tearing his ACL as a five-star football recruit, and using every setback as fuel.

In this episode, Paul breaks down the leadership mindset required before you even think about scaling, why most docs who "want to go multi-clinic" aren't actually ready, and the metrics that really run a practice (not the ones you think). We talk about when to hire your first associate, how to avoid the complacency trap, and what it means to find a "lion to chase" when comfort starts setting in.

Paul also gets real about delegation, buying back your time, and why the fastest-scaling docs all share one trait: an open cup with zero ego. If your goal is building a practice that runs without you or eventually gets acquired, this conversation is packed with the mindset shifts to get you there.

TIMESTAMPS:

00:00 Why Scaling Sounds Cool (But Takes Real Grit)

00:46 Repeating First Grade: Turning a Setback Into an Advantage

02:52 The "Prove Them Wrong" Drive and Moments of Impact

04:52 Tearing the ACL and Rebuilding Identity

06:13 Never Retire: Competition, Hyrox, and High-Performance Circles

09:21 Mindset for Multi-Clinic Success: Vision, Discipline, Leadership

12:06 Systems + Numbers: The Metrics That Actually Run a Practice

13:42 Mentors, ROI, and Reverse-Engineering a Million-Dollar Clinic

19:48 Delegation and Buying Back Your Time

24:54 When to Hire Associates + The Complacency Trap

28:34 Men's Mentorship and the "Strong Men Create Good Times" Cycle

29:39 Your Circle Shapes You: Cutting Victim Mentality

31:08 Patient Acquisition Today: SEO, Events and Community Presence

33:37 Stop Stopping: Consistency, Momentum and Fear of Success

34:50 Hiring Past $1M: Cash Reserves, Mindset and ROI on Associates

38:36 Who Scales Fastest and Why: Open Cup, No Ego, Do the Work

39:31 The Leader's Real Job: Zone of Genius and Inspiring Your Team

42:32 Building a Practice That Gets Acquired

44:51 The "Guru" Trap and Transferable Relationships

47:03 Lowest Heart Rate Wins: Calm Communication in Conflict

48:24 ChiroFEST Origin Story: Building a Movement for Chiropractors

50:09 Why He Opened a Coffee Shop (and the Business Reality)

51:33 Final Takeaways and Where to Find Paul

CONNECT WITH DR. PAUL REED:

Instagram: https://www.instagram.com/drpaulreedofficial/

Website: https://www.unstoppablechiro.com/main

CHIROFEST:

ChiroFEST is one of the largest events in the chiropractic business world. Join thousands of like-minded docs for 4+ days of speakers, networking, and growth. Learn more at https://www.chirofest.org/

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticbusiness #chiropracticmindset #multclinicsuccess #chiropracticcoaching #practicemanagement