Claus Wolf of mactopics.de joins us on Chit Chat Across the Pond for the first time to try and convince me that meta data is important and that I should appreciate it. He's doing this because so many times I have made fun of meta data in the past and said it was silly. Claus walks me through meta data examples on Amazon, blog posts, Google's page rank system, EXIF data on photos and explains in each example how it improves findability through context. It sounds like a dry topic but because Claus and I hit on the same silly wavelength we had a blast. You can follow Claus on Twitter @mactopics.

David Sawyer is the CEO and founder of TSOLife, also known as The Story of Life. TSOLife is a web application that lets users leave behind their own legacy for future generations including text, audio and video. David is currently a student at Stetson University with the vision of helping us capture our memories in a frictionless way through a web interface and have them stored forever.

This week we're joined by photographer Mark Pouley of Twin Lakes Images where he explains how to take a photo in a place everyone else has taken shots and get something unique. You can find Mark's work at twinlakesimages.com and you can find him on Twitter TLI_Mark.

On this week's Chit Chat Across the Pond we've got Tom Merritt, fiction and non-fiction author over at tommerrittbooks.com to talk about self publishing and what his journey has been like to write his own books. Oh, and he does an amazing daily tech newscast called the Daily Tech News Show.