In a surprise tweet overnight (at least here in the US timezone), somewhere in Australia Elliot Condon announced the acquisition of his iconic WordPress plugin, Advanced Custom Fields by the Delicious Brains software company. 

WordPress News: ⁦@dliciousbrains⁩ acquires ⁦@wp_acf⁩ | 10 Years of ACF – A truly wonderful time https://t.co/ytgpkcQ0l8— The WP Minute (@TheWPMinute) June 2, 2021

Delicious Brains of course famous for WP DB Migrate Pro and DIY WordPress hosting, SpinupWP.

I have reached out to both Brad Touesnard, founder of DB and Elliot for comment, I hope to have those replies back to publish a blog post soon. 

Rob Howard, CEO of Howard Development & Consulting announced the acquisition of the Understrap theme framework, ironically in a Medium post. Reportedly a $50,000 investment. 

It’s the first time I’ve heard of Understrap: 

“The UnderStrap package allows you to quickly and easily build search engine optimized websites with WordPress.”

“I anticipate one of our first steps will be the addition of a Bootstrap 5 version (which has already been started as an offshoot project), since that’s been one of the most important roadmap items for a while now.”

Not to be outdone on acquisitions, Chris Lema tweets that LiquidWeb has acquired Iconic, makers of a suite of WooCommerce plugins. 

Ok, this one is one of the ones I've been waiting for. I'm so thrilled to welcome @iconicwp to the @liquidweb / @stellarwp family.https://t.co/04Lmjw9oe8— Chris Lema (@chrislema) June 2, 2021

“With Liquid Web backing us up, we’ll have more fuel to add to our fire. Our existing team is sticking around and so is our customer-focused ethos. “

WordPress tur