Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
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WORK WITH ME
👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training
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👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching
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About Jen Clinehens (MS/MBA)
👩💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)
💼 Founder of buyer psychology consultancy Choice Hacking
🇺🇸 American in the UK (Clients Everywhere)
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👉 Website & Blog: www.choicehacking.com
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👉 LinkedIn: https://www.linkedin.com/in/jenclinehens
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CHECK OUT MY YOUTUBE CHANNELS FOR MORE
👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff
👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba