As we celebrate and recognise the theme for International Women’s Day 2021, Choose to Challenge, we bring on Samar Alshorafa, Founding CEO of She is Arab to dive into the topic of women empowerment in the region. We identify how and who the change drivers are in changing perceptions of the modern working woman and more exclusively, how the platform She is Arab is overturning female stereotypes in the Arab World.

* CNN Business Article cited: Female Fortune 500 CEOs reach an all-time high, but it's still a small percentage

The CommsLife podcast by APCO Worldwide is available wherever you get your podcasts from, on any of the links here: https://linktr.ee/CommsLife​​

Music provided by HearWeGo (https://goo.gl/nDS3zR​​)

Artist: Nomyn 

Title: Astral

Listen on YouTube: https://youtu.be/C5OUN5OEBcs​​

Wiljan: https://soundcloud.com/wiljanmusic​​

Xandra: https://soundcloud.com/xandra​​

https://facebook.com/XandraaMusic​​

Music provided by RFM: https://youtu.be/SyE_Nfp191s

*Disclaimer: She is Arab is an APCO Worldwide client. However, participation in APCO content is not compensated