CHOOSE TRUST

Speak with many professional firms and they tell you: 'we want to become a Trusted Advisor to our clients'. This phrase was created by this book, published in 2001, and authored by business guru David Maister together with two co-authors, Charles Green and Robert Galford.

In this podcast we're delighted to speak with Charlie Green, reflecting both on the definition of trust within the book and how this has developed over the past 22 years.

What is trust now? What stops people acting in a trustworthy way? What does a high trust relationship look like?

And he talks about the power of truth - a simple idea, but very powerful.

Charlie quotes from his own experience as well as sharing his thinking on trust with us. This forms part of our research on our own book on trust being published next year by Economist Books. We welcome feedback and thoughts on what you hear.

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In the 1970s the car sector in the UK was a byword for conflict and strife. Against that backdrop, John Neill began to transform car parts company Unipart into a firm which focused on partnership and collaboration. He then led the buyout in 1987 which began a journey that, 35 years later, sees Unipart as a global manufacturing, logistics and consulting business in a number of sectors. He's done so using the Unipart Way, a philosophy and strategy based on building trust with employees, customers and supply chain partners. 

What were the challenges in doing this? And how did he overcome them to create a highly trusted, widely respected company and brand? In this first episode of our new podcast on how to build, maintain and grow trust, we hear from someone who las led from the front, with practical advice and war stories that will help anyone involved in any aspect of business.

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