Ever feel like everyone’s sprinting through business while you’re just trying to keep your coffee hot and your contracts not a mess? In this episode, I sit down with Eva (https://www.flyingcolourscreative.com) to talk honestly about timelines, client expectations, and why not every service needs to come wrapped in a bow labeled “VIP Day.”

I dig into why the world’s obsessed with one-week design sprints, how Eva built her own 12-week branding process (spoiler: it’s not a race), and the beauty of saying “no thanks” to rushed, over-promised packages. If you’re juggling custom work, tired of editing endless workflows, or wondering how to give your clients an actual strategy instead of Pinterest collage vibes—this one’s for you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com
→ Enjoy this episode? Buy me a coffee: ⁠https://buymeacoffee.com/ordinarybusiness⁠
→ Peek inside the Nosy Nelly Files: ⁠https://theordinarybusiness.com/nosy⁠

• Streamline your packages by ditching endless custom proposals and setting clear timelines.

• Trust your process—even when everyone else seems to be selling out their intensives.

• Set client expectations early and give them a project roadmap so nobody’s left wondering if they missed something.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.