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Choosing the Perfect Mobile App Provider
The amount of time people spend on their mobile continues to climb, so radio stations must be able to connect with listeners on those devices. Today, we’ll give you the information to pick the right mobile app provider.
Get more detailed show notes at https://www.skyrocketradio.com/podcast/choosing-the-perfect-mobile-app-provider.
The average radio station sees a 30% increase is listener engagement when they launch a mobile app. A mobile app for your radio station isn’t just a shiny gadget; it’s an expectation from your audience and advertisers.
With many mobile app providers promising the moon, how do you choose the right one for your radio station? Many will decide they need a mobile app and immediately start looking at prices – only. Others may look for an app with the most bells and whistles. The key lies in focusing on practical features that your station will actively need and use rather than being swayed by a low price or an overwhelming list of functionalities that might look appealing but you’ll never use.
High Level Needs to Consider
1. Number of Stations/Apps
2. Decide Your App Goals
3. Website Integration
Most Used Features in Radio Station Mobile Apps
1. Live Streaming
2. Website Content
3. Push Notifications.
4. Content Sharing
5. Interactive Features
6. Podcasts and On-Demand Content
7. Advertising and Sponsorship Integration
8. Listener Analytics
9. Customizable Experience
10. Technical Support and Maintenance
Choosing the Right Provider
Once you have a clear understanding of the features you need, evaluate mobile app providers based on these criteria:
- Expertise in the Radio Industry
- Customization Capabilities
- Cost vs. Value
- Client Testimonials and Case Studies
- Perform Usability Tests
According to eMarketer, people's timeYou need a mobile app if your radio station wants to reach its listeners through their phones on their mobile devices continues to climb. If your radio station wants to reach its listeners through their phones, you need a mobile app.
Several reputable companies specifically produce radio station mobile apps. Selecting the right provider for your radio station is not about who has the most features. It’s about the one who has the features that best align with your goals and that your audience will use and love. Your app needs a strategy just like your station and your website does. Remember, a well-chosen mobile app can significantly enhance your listeners' experience and, in turn, boost your station's success.
Need help with your radio station website? Visit https://www.skyrocketradio.com
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By Jim Sherwood
5
11 ratings
The amount of time people spend on their mobile continues to climb, so radio stations must be able to connect with listeners on those devices. Today, we’ll give you the information to pick the right mobile app provider.
Get more detailed show notes at https://www.skyrocketradio.com/podcast/choosing-the-perfect-mobile-app-provider.
The average radio station sees a 30% increase is listener engagement when they launch a mobile app. A mobile app for your radio station isn’t just a shiny gadget; it’s an expectation from your audience and advertisers.
With many mobile app providers promising the moon, how do you choose the right one for your radio station? Many will decide they need a mobile app and immediately start looking at prices – only. Others may look for an app with the most bells and whistles. The key lies in focusing on practical features that your station will actively need and use rather than being swayed by a low price or an overwhelming list of functionalities that might look appealing but you’ll never use.
High Level Needs to Consider
1. Number of Stations/Apps
2. Decide Your App Goals
3. Website Integration
Most Used Features in Radio Station Mobile Apps
1. Live Streaming
2. Website Content
3. Push Notifications.
4. Content Sharing
5. Interactive Features
6. Podcasts and On-Demand Content
7. Advertising and Sponsorship Integration
8. Listener Analytics
9. Customizable Experience
10. Technical Support and Maintenance
Choosing the Right Provider
Once you have a clear understanding of the features you need, evaluate mobile app providers based on these criteria:
- Expertise in the Radio Industry
- Customization Capabilities
- Cost vs. Value
- Client Testimonials and Case Studies
- Perform Usability Tests
According to eMarketer, people's timeYou need a mobile app if your radio station wants to reach its listeners through their phones on their mobile devices continues to climb. If your radio station wants to reach its listeners through their phones, you need a mobile app.
Several reputable companies specifically produce radio station mobile apps. Selecting the right provider for your radio station is not about who has the most features. It’s about the one who has the features that best align with your goals and that your audience will use and love. Your app needs a strategy just like your station and your website does. Remember, a well-chosen mobile app can significantly enhance your listeners' experience and, in turn, boost your station's success.
Need help with your radio station website? Visit https://www.skyrocketradio.com