Getting started with video creation? Then one of the most basic things you need to master is how to choose the right types of videos and images to get your message across.

With that in mind, Matt Pierce, Learning and Video Ambassador at TechSmith, talks about the ABCs of making videos in this episode of The Visual Lounge. As he tells us, video creation isn’t as hard as some people make it out to be. But there are some key decisions that can either make or break the final product.

Learn the secret formula for a great video structure, as well as what kind of videos or images to use in different scenarios in the full episode.

Learning points from the episode include:

• 02:55 - 05:08 Matt shares a few things to keep in mind as you start creating videos
• 05:09 - 07:03 Why the purpose of your video is important
• 07:04 - 09:15 How to think about the structure of your videos
• 09:16 - 14:59 The basic parts of a video
• 15:00 - 18:49 Matt talks about video structure in terms of a bigger framework
• 19:50 - 22:21 How to budget the time you spend on different aspects of your video
• 22:22 - 22:56 Picking the right visuals
• 22:57 - 27:56 What equipment do you need to make videos
• 27:57 - 24:21 Goals vs Outcomes when creating videos
• 24:22 - 26:09 Choosing the right images and/or videos for an information share out
• 26:10 - 32:13 Choosing the right images and/or videos for repeated questions
• 32:14 - 39:35 Things to consider as you go through repeated questions
• 39:36 - 45:39 Choosing the right images and/or videos for training
• 45:40 - 49:47 Choosing the right images and/or videos for feedback
• 49:48 - 55:55 Matt’s tips for anyone starting out
• 55:56 - 57:22 Conclusion
• 57:23 - 57:47 Outro

Learn more about the TechSmith Academy.