Influencer Marketing– that’s where you send someone your product and they post about it and you cross your fingers that the orders come rolling in, right? Actually, there is a LOT more strategizing that goes behind a successful influencer marketing campaign. Just like any marketing channel, you need to be sure that their audience is in good alignment, that their audience trusts them, and for that matter, where to even find influencers who will want to work with you! Today we’re talking with Molly Hale, Instagram and Influencer Marketing Strategist to go over where to find influencers, what to look for once you have your list of potential collaborators, and how to choose the RIGHT influencers based on your goals. Tune into this if you are a product OR service based business because Molly is dropping TONS of value in today’s episode! MARKETING BOSS PODCAST ON INSTAGRAM: https://instagram.com/marketingbosspodcast SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast