Marketing Boss Podcast

We all have those accounts that we follow– the ones where you just can't wait to see what they share next! You might get lost scrolling their feeds to catch up on anything you missed, and you catch yourself on every post going "they are SO talking to me!". Jae and Jacquel, the sisters and marketing geniuses behind the Bed Head Society run *that* account and today they'll be sharing all of their secrets so that you can turn your account into a content goldmine! SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/006 INSTAGRAM: https://instagram.com/marketingbosspodcast

Influencer Marketing– that’s where you send someone your product and they post about it and you cross your fingers that the orders come rolling in, right? Actually, there is a LOT more strategizing that goes behind a successful influencer marketing campaign. Just like any marketing channel, you need to be sure that their audience is in good alignment, that their audience trusts them, and for that matter, where to even find influencers who will want to work with you! Today we’re talking with Molly Hale, Instagram and Influencer Marketing Strategist to go over where to find influencers, what to look for once you have your list of potential collaborators, and how to choose the RIGHT influencers based on your goals. Tune into this if you are a product OR service based business because Molly is dropping TONS of value in today’s episode! MARKETING BOSS PODCAST ON INSTAGRAM: https://instagram.com/marketingbosspodcast SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast

When you think about branding, is the first thing that pops into your head a pretty mood board filled with your brands fonts and colors? Today we're throwing that definition of branding out the window! But don't worry, I used to think that's all that made up branding too! Today's guest, Carly Schroeder of Nomadic Media and Design is talking us through the DEEP components of branding that you probably hadn't thought much about before today. She'll teach us what makes up branding and and how you can implement her strategy in your business to start attracting DREAM clients and PAYING customers ASAP! Get ready to take notes, because you're going to LOVE what we're talking about today! SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/004 INSTAGRAM: https://instagram.com/marketingbosspodcast

You know how you follow some of those Instagrammers whose captions you're just always so hyped to read? You can write like that too– it call comes down to finding and bringing out your brand voice! In this episode I'll walk you through tips and tricks to bring your voice to your writing when it comes to content creation on Instagram. Everything you learn in this episode can be applied to your Instagram marketing starting TODAY! SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/003 INSTAGRAM: https://instagram.com/marketingbosspodcast

Isn't email dead? Should I really be using email marketing when social media is "king"? And what am I even supposed to say in my emails to make my potential customers want to buy from me? We're breaking all of this down and more with copywriter and email marketing expert, Brenna McGowan! Step by step, we're breaking down the importance of email, how to create campaigns that CONVERT, and how to turn your readers into RAVING fans! FOLLOW US ON IG at @marketingbosspocast and find the SHOW NOTES at https://kiarajennifer.co/marketing-boss-podcast/002

Is your business on Pinterest? If not, you could be missing out on a serious stream of potential customers because Pinterest CONVERTS. Kiara breaks down three principles that you NEED to implement in order to achieve success in marketing your business on Pinterest– and luckily they are super simple! Whether you are just starting out on Pinterest and are creating your initial foundation, or you are a Pinterest veteran who needs to check back in and polish your profile, this episode will give you homework to improve your profile and increase the amount of traffic that Pinterest drives to YOU! SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/001

MARKETING BOSS PODCAST ON: https://instagram.com/marketingbosspodcast

How did a 20-something year old girl go from being a corporate analyst (while also pregnant and in school full time!) to feeling COMPLETELY lost, to building up a successful digital marketing agency?

In this introductory episode, you'll meet Marketing Boss Podcast host, Kiara Martilla who will walk you through the beginning of her entrepreneurship story (failures and all!) and how it led her to wanting to share her marketing experience and knowledge on this podcast.