Whether you’re looking for a long-term retained partnership or something more short-term for a specific project, there’s more to the process of choosing a new PR agency than meets the eye.

No matter what their size, businesses tend to come up against a number of common stumbling blocks that make the selection process a tricky one. And it’s an important decision to get right, because entering into a partnership with an ill-fitting agency can result in a lot of time and money being wasted.

To avoid disaster, there are a few simple factors to keep in mind throughout the selection process. We sat down with our UK director, Hannah Patel who broke it all down.

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