The idea of choosing brand values makes many future tiny business owners give up and throw in the towel. If we’re being fully honest, the most important tasks of all brand-building work make us want to run in the other direction. In this episode, I explain why you need to think about values, what they have to do with your building a business, and what it exactly means. It won’t make the exercise easier, but it will hopefully nudge you to choose your own value and in return, create a stronger brand.

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Here is what’s covered in this episode:

* Why you need to identify brand values.* How to select a handful out of hundreds of possibilites. * Why having brand values matters.* What value have to do with making money in your business.* How to not feel completly overwhelmed.

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The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please tell a friend and be sure and subscribe in your favorite podcast app.