Doers Shakers Makers

We’re talking about content this week. Specifically, what content medium is the best for you. Are you better to be creating video, audio or written content? No, you should not guess. Instead, let’s test and use data to make the decision that will get the most out of all that time you’ll spend creating content for your business. This is not as overwhelming to do as it sounds, so listen up and stop wasting your time on content creation which doesn’t work for you.

Here is what’s covered in this episode:

* The types pf content you could create. * Figuring out which content you enjoy creating.* Will your people want the medium of content you enjoy doing?* Are you effectivly communicating what you do through your content?* Is your content engaging?* How do you know these things???

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people who get to know like, and trust each other through a daily question.

The Doers Shakers Makers podcast is hosted and produced by me, Sierra Bailey.

If you are creative and have been through the feeling of thinking your work has been copied, you know the feeling it brings on. Your stomach drops and you get fuzzy-headed while time seems to stand still. Many of us have been there. And it sucks. However, it’s not always as bad as it feels like. Even if you are blatantly ripped off, you let it take over your brain. This episode will take you through the ways you may feel copied, all the way through what to do about it. Hopefully, it never happened to you, but just in case, let’s make sure you’re prepared.

Here is what’s covered in this episode:

* Feeling copied by a peer.* Being ripped off by big business.* Are you really being copied?* Is there anything legally to do if you are copied?* How to emotionally deal with it?* How to deal with it professionally.

*The author I referenced is Temple Grandin and I was recalling parts of her book Thinking In Pictures.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people who get to know like, and trust each other through a daily question.

The Doers Shakers Makers podcast is hosted and produced by me, Sierra Bailey.

When it comes to deciding on how to price your products and services, you need to do more than pick a number that you think would be nice to make. Pricing is actually part of marketing and is tied strongly into the branding of your business. With a little understanding and a bit of research, you can set your prices so that your audience buys from you with ease and frequency. Set your prices correctly and you’ll never have to answer the “why are you so expensive?” question again.

Here is what’s covered in this episode:

* Understanding the market you are in. * Learning where you are posistioned in your market.* Who to look at to determine if your prices are fair. * The rule of three in pricing. * Why you need to raise your prices annually. * Tips for pricing as a Tiny Business Owner.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people who get to know like, and trust each other through a daily question.

The Doers Shakers Makers podcast is hosted and produced by me, Sierra Bailey.

The sad fact of business is that if you ignore doing the work to create a brand, your brand will be created for you. Branding is in essence how people feel when they engage with you and your brand. People will decide what they think you are all about no matter what. You’ll have better success in business if you understand this in the beginning and communicate what you and your business is all about clearly in your marketing and interactions with people.

Here is what’s covered in this episode:

* What branding means.* How you may be confusing people and detracting business.* What you should think about when building your brand.* Why branding matters.* A case study to clearly communicate to you, what I’m talking about.

* Find the Yellow Table Goods Instagram account.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people who get to know like, and trust each other through a daily question.

The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please tell a friend and be sure and subscribe in your favorite podcast app.

The idea of choosing brand values makes many future tiny business owners give up and throw in the towel. If we’re being fully honest, the most important tasks of all brand-building work make us want to run in the other direction. In this episode, I explain why you need to think about values, what they have to do with your building a business, and what it exactly means. It won’t make the exercise easier, but it will hopefully nudge you to choose your own value and in return, create a stronger brand.

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Here is what’s covered in this episode:

* Why you need to identify brand values.* How to select a handful out of hundreds of possibilites. * Why having brand values matters.* What value have to do with making money in your business.* How to not feel completly overwhelmed.

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Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people who get to know like, and trust each other through a daily question.

The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please tell a friend and be sure and subscribe in your favorite podcast app.

This episode is for all of the creatives out there who constantly are inspired to start another business. Well, it’s a great listen for anyone considering starting a second business. It takes you through the things you may not be thinking about and makes sure you think about the logistics before you jump in.

Here is what’s covered in this episode:

* Understanding the difference between starting a new product line under your existing business vs creating a completely different business with a different demographic. * How to talk about owning more than one business IRL and online, so you don’t sound all over the place. * Managing your social media for more than one business. * Taxes.* Mentally managing more than one business.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people

The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please leave a review if you use Apple podcasts and be sure to subscribe!

When it comes to starting a business, it can be daunting to get all of the things done to begin making money. You may be wondering which tasks are the ones to be at the top of that list? The answer is simple and easier than you think. Before you begin collecting money, and if you already are, these should be at the top of your list this week, you need to make sure you have the correct permits to be operating.

This can feel big and overwhelming but thanks to the pandemic, almost everything can be filled out online now. If you are thinking of starting a tiny business or are already in business, this week’s episode will help you know if you are missing anything in order to be operating legally and avoid costly fees from the IRS.

Here is what’s covered in this episode:

* The new 2022 tax change targeted at the gig and freelance work force. * What you need to financially be operating your business legally. * Sales tax permits and your tiny business.* What formation will work for you. * Do you need an EIN.* What permits do you need to have for your tiny business.

Find out more about the new book, Smarter Starting: Building A Tiny Business.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people

The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please leave a review if you use Apple podcasts and be sure to subscribe!

Doers Shakers Makers is back! In this week’s episode, we dive into why it can be so powerful to set 12-week goals. Want to finally write that book? Launch that course? Get a workout routine? You’ll learn the step-by-step way to get yourself there. Even more importantly though, you’ll understand what the middle process of goal setting looks like so you won’t get lost mid-goal.

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Here is what’s covered in this episode:

* Understanding the reason behind setting 12 month goals. * How to choose what you want to get done.* The areas of your life to consider where you need to create action.* Breaking down 12 week goals to monthly, weekly and daily tasks. * Why I took a break from the podcast.

Find out more about the new book, Smarter Starting: Building A Tiny Business.

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Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people

The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

As the face of your company, being authentic when communicating through your business is essential. It’s also what will make your audience connect with you and support your business by engaging with your content and purchasing your products and services. Today we’re going to discuss what it means to be authentic and how you can do so in your social media.

Here is what’s covered in this episode:

* What does being authentic actually mean?* What does it mean to be an authentic person?* Why is being authentic essential for social media?* Why does authentic really work?* How to be authentic on social media.

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people!

The Doers Shakers Makers podcast is hosted and produced by me, business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send me an email and let me know how!

Collaboration has become a business buzz word but why is it something you should pay attention to? And what does it really mean to collaborate? While we’re at it, how do talented, tiny business owners collaborate with each other? Today we answer all of these questions and cover 10 ways that you can collaborate with YOUR business.

Here is what’s covered in this episode:

* What does it mean to collaborate?* Why is collaboration important to businesses?* What are 10 ways to collaborate?* Who should you collaborate with?* What are the top tips for collaborations?

Are you in the Doers Shakers Makers Facebook group? You should be, it’s free to join and filled with amazing people!

The Doers Shakers Makers podcast is hosted and produced by business educator and talented, tiny business expert, Sierra Bailey. Did this episode inspire you? Send Sierra an email and let her know how!