When it comes to deciding on how to price your products and services, you need to do more than pick a number that you think would be nice to make. Pricing is actually part of marketing and is tied strongly into the branding of your business. With a little understanding and a bit of research, you can set your prices so that your audience buys from you with ease and frequency. Set your prices correctly and you’ll never have to answer the “why are you so expensive?” question again.

Here is what’s covered in this episode:

* Understanding the market you are in. * Learning where you are posistioned in your market.* Who to look at to determine if your prices are fair. * The rule of three in pricing. * Why you need to raise your prices annually. * Tips for pricing as a Tiny Business Owner.

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The Doers Shakers Makers podcast is hosted and produced by me, Sierra Bailey.