Chop Chop! The Good Axe Cast

“I wouldn’t have thought back in my university days that I’d own a brewery.”

In this episode of Chop Chop! hosts Iolanthe Gabrie and Yule Guttenbeil welcome Jacqui Sacco, co-founder and operations manager of CoConspirators Brewing Co. Jacqui shares her journey from home brewing to establishing a successful brewpub in Brunswick, Australia. The conversation delves into the challenges and opportunities faced by women in the male-dominated brewing industry, the importance of community support, and the role of the Pink Boots Society in promoting diversity. Jacqui also discusses the impact of COVID-19 on the brewing business, the regulatory challenges that small breweries face, and the struggle to find fridge and tap space for local beers.

Book your ticket for the Serious Women's Business EOFY Celebration here (June 26, 2025)

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

"What are the most effective strategies for generating quality leads?"

In this episode of Chop Chop, Iolanthe and legendary Australian flexible workspace powerhouse Coworking Counsel's Sheree McIntyre discuss effective lead generation strategies for co-working spaces. Sheree shares insights on leveraging SEO and SEM, creating urgency in offers, and the importance of a consultative sales process. They explore the significance of building relationships with prospects, differentiating co-working spaces, and utilizing content marketing and testimonials to attract members. Their wide-ranging emphasizes the need for a structured sales process and the value of collaboration within sales teams. A must for community managers and flexi-space owners alike!

Learn more about Sheree and Coworking Counsel here.

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

Cat Johnson, a legend in the flexible work space, joins Iolanthe to discuss the landscape of flexible workspaces and the importance of community in coworking spaces. She emphasizes the need for small spaces to differentiate themselves and leverage their community to attract members. Cat also shares her favorite guerrilla marketing method and  surprises Iolanthe with some unexpected hidden skills!

Takeaways

• Differentiation is key for small coworking spaces to attract the right members.
• Leveraging the community and encouraging members to teach workshops can strengthen connections and networking within the space.
• Authentic and meaningful connections in coworking spaces contribute to a sense of belonging and support.
• Guerrilla marketing methods, such as placing tags or banners in strategic locations, can be cost-effective and impactful.

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

In this Chop Chop! podcast, Iolanthe meets with the Founder of Agero Group, Bernard Fernandez.

Agero Group are best known for their nimble and elegant commercial office fit-outs. As a leader in this space, Bernie is well-placed to offer insights on the changing dynamic of the workplace. Subjects Iolanthe and Bernie discuss include:

• The eternal relationship between a society and its city.
• A return to the office - and what this looks like post-pandemic.
• The sharing of costs between tenants and landlords.
• A changed role for commercial leasing agents that offers more value to both lessor and lessee.

If you're a property geek - or simply communal workspace curious - this episode of Chop Chop! will get you thinking about the future of work. 

Learn more about Agero and Bernie here. 

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

Good Axe proudly hosted Serious Women's Business for their End Of Financial Year celebration June 2023.

An intimate morning tea event followed by a punchy panel of experts featuring:

Jasmine Holmes of Your Pricing Queen on pricing strategy,
Stacey Zuluaga of SEIVA on accounting that goes beyond compliance, and
Yule Guttenbeil of mode.law on contracting essentials for nix.

Good Axe is an ideal event space for business launches and networking up to 35 pax.

Want an elegant space to congregate or launch your business? Look no further.

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

If there's two things that Iolanthe and Yule love, it's gaming and Baltic countries. Chop Chop!'s 'Disco Elysium' podcast examines a pairing of both in a ballistic explosion of contradictory business values.

Inspired by People Make Games' video essay 'Investigation: Who's Telling the Truth About Disco Elysium', Iolanthe and Yule give a brief overview of the remarkably colorful characters and core plot points of the tale, before unpacking aspects of business practice that contributed to the effective failure of a premium gaming property. It's a real 'what not to do' for creatives who want to bring colleagues and collaborators along on the ride to commercial success. 

Watch People Make Games' Video Essay 'Investigation: Who's Telling the Truth About Disco Elysium?' here.

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.

In the pilot episode of "Chop Chop,"  hosts Iolanthe Gabrie and Yule Guttenbeil delve into the topic of AI and its impact on the professional workforce. They explore the reasons why many are apprehensive about AI, including concerns about job security, privacy, and the potential for unethical use of AI. They discuss the need for more information and understanding about the practical applications of AI in different industries to alleviate these concerns.

Throughout the episode, Iolanthe and Yule approach the topic of AI with a pragmatic perspective, acknowledging both the advancements and limitations of the technology. They conclude that AI can be a valuable tool when used appropriately and in conjunction with human expertise, making it possible for people to do good work with greater pace and polish.

Visit the Good Axe website.

Learn about Iolanthe Gabrie here and Yule Guttenbeil here.