Alice Fuller, Founder of Sheer Social, talks with host, David Matthews, about her challenge choosing the right clients when launching her social media company following years as a associate producer in Hollywood. To overcome that she studied those in the social media industry who had more experience to see who their target markets were and why.

About Alice:

After working as Associate Producer for HGTV’s House Hunters, Alice Fuller turned her success as an entertainment blogger into a social media business and called it Sheer Social. Since 2010 she’s been using her experience in both traditional and digital media to help businesses use social media marketing more effectively.

Now when she's not strategizing social media campaigns, Alice is training professionals through Wake and Durham Tech Community Colleges. She also still freelances as a television producer.

Some of her clients have included: UNC-TV, AARP, Hollywood Black Film Festival, The Women of Color in Pharma, and Bottom Line Inc. Publishing.

Instagram: https://www.instagram.com/sheersocial/

Twitter: https://twitter.com/sheersocial

LinkedIn: https://www.linkedin.com/in/alicerfuller

About David:

https://www.linkedin.com/in/dlmatthewstbt/

About Truhsted:

www.truhsted.com

https://www.linkedin.com/company/truhsted

CHR Facebook page: www.facebook.com/clienthacksradio