In this episode of Rethink:Revenue, Arjun Pillai (CEO of DocketAI) is joined by Chris Andrew (CEO of Scrunch) for a no-fluff, tactical conversation on how the AI-first buyer journey is rewriting the B2B playbook.

Together, they unpack how traditional SEO is giving way to answer engine optimization, why static blue links and vanity metrics are becoming obsolete, and how AI agents are quietly reshaping the way buyers research, evaluate, and purchase. From monitoring AI agent behavior on your site to designing web experiences for AI—not humans—this is a must-listen for GTM, RevOps, and marketing leaders ready to embrace the next era of selling.

 

⏱️ Chapters:

• 00:00 – Intro & why this is not a typical webinar

• 00:28 – What is the AI-first buyer journey?

• 01:24 – AI replacing human browsing with personal synthesis

• 02:19 – Google-optimized content vs AI-optimized content

• 04:15 – How AI agents are scraping your website right now

• 06:07 – AI traffic converts 3x higher than Google traffic

• 07:32 – Why marketers must move past site traffic metrics

• 08:58 – How to monitor AI visits to your website

• 10:20 – From inbound marketing to community-driven GTM

• 12:09 – Answer engine optimization (GEO) vs SEO

• 13:58 – Tips to make your content more AI-readable

• 15:23 – Why interactive websites fail AI agents

• 16:44 – Reddit, reviews, and the importance of third-party sources

• 18:11 – Autonomous selling and AI-powered digital AEs

• 20:04 – AI handling the entire SMB buying cycle

• 21:30 – The trust problem: AI vs mediocre human reps

• 23:52 – AI agents buying from AI agents: a near-future reality

• 25:39 – What Scrunch does: monitoring & optimizing AI interactions

• 27:34 – Websites as AI-facing interfaces

• 29:00 – Final takeaways & the rise of a non-visual internet