Grab a coffee and join Victor Coupé as he chats with Chris Badgett, CEO & Founder at LifterLMS. Chris went from running sled-dog tours in Alaska to building LifterLMS, a WordPress course platform now pulling in seven figures.

Chris shares how simple, SEO-focused content like YouTube videos and blog posts helped him grow fast and stay on top of Google. He'll reveal his go-to tools for selling without being pushy: free plugins, automated webinars, and live Q&As that turn leads into customers.

You'll also learn how he uses ChatGPT to speed things up while keeping a human touch. Plus, he'll share leadership lessons from his snowy past: focus on your path, stay close to customers, and don't overcomplicate things. This mindset helped him stand out among 500+ LMS tools.

They'll also cover what's changing in the 2025 creator world, from new pricing to tools that make online learning easier.

So, whether you're building websites, selling courses, or just want smarter ways to grow with content and SEO... this is for you!

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In this episode, we discuss:

00:00 - 02:05: Introduction

02:05 - 03:40: Life on a glacier & managing 200 sled dogs

03:40 - 05:15: How blogging sparked the LifterLMS journey

05:15 - 06:30: Building a WordPress agency with zero tech background

06:30 - 08:10: Turning a gardening course into a global LMS business

08:10 - 09:40: First real users and the rise of the creator economy

09:40 - 11:00: Competing with big names like Teachable & Kajabi

11:00 - 12:30: The secret to growth: talk to your customers

12:30 - 14:05: Scaling without losing the human connection

14:05 - 15:50: Podcasting: 500+ episodes and still going strong

15:50 - 17:30: Chris’s content strategy: full-funnel and SEO smart

17:30 - 19:05: AI isn’t the boss—it’s the assistant

19:05 - 21:00: Top conversion tools that drive daily sales

21:00 - 23:00: How to keep content human in an AI world

23:00 - 25:00: Creator economy trends shaping 2025

25:00 - 26:40: What’s next for Chris and LifterLMS

26:40 - 27:22: Final thoughts & where to find Chris online

 Connect with Chris Badgett

 https://www.linkedin.com/in/chris-badgett-57486325

 lifterlms.com

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