GOOD on Purpose

Chris Baker on: Founding purposeful businesses


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'I'm a big believer in the new wave of brands that are not

only successful as businesses themselves, but also at keeping everybody else honest, making everybody else move faster, showing Governments that it's possible to be plastic free, and then paving the way for legislation.'

This episode features Chris Baker, co-founder of Change

Please and Serious Tissue. Both are successful, purposeful businesses and social enterprises. Change Please train people experiencing homelessness to become baristas and work in their coffee shops. Serious Tissue is the first carbon-neutral toilet roll made from 100%  recycled paper. After working in advertising for 20 years, Chris shares what inspired him to move into the world of purposeful business and the importance of this new wave of challenger brands.

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GOOD on PurposeBy GOOD Agency