Chris has a background that lends itself to effective video making and now occupies a unique place on the sales and content marketing spectrum. He wants to get to the bottom of what works and defines that as professional, not the stuffy corporate efforts that get little or a negative response. Being funny and understanding improv makes a difference, as does being natural and showing a human side. We consider both outbound and inbound activity and the right material for each. But what about selling and Tik Tok? Does it make sense? Learn more at https://linktr.ee/fredcopestake