Is your sales process showing through?! Chris Castaldo, CISO at Crossbeam, jumps into the ring to talk about the worst and best he’s experienced on the buying side. Having started on the vendor side, Chris has a deep understanding of sales qualification. In this episode, we get into:

• How he views his role as a CISO when it comes to learning about new tech
• The value of partnerships over transactions
• His preferred method for reaching him
• Why “cold everything” is dead

We take on audience questions, and then get down to Brass Tacks: Chris’s top 3 recommendations to sales leaders for how to improve their processes.

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