Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western businesses looking to make in-roads into the Chinese market. He talks about the use of Chinese social media and social selling, and a mistake made by a past Australian Prime Minister in selling to the Australian Chinese community.