Chris Degnan (Snowflake): Selling in a Recession

pChris is CRO at Snowflake and has been leading sales there for 9 years. He’s helped grow from $0 to $1B+ ARR. He’s clearly a software sales legend. So how is Chris coaching his reps and leaders during today’s recessionary environment? What should you change about your sales playbook in order to keep winning in a down market?nbsp;/ppbr/ppThis is the perfect episode for sales reps, sales leaders, and founders/CEOs who are looking for advice on how to navigate selling in a downturn.nbsp;/ppbr/ppstrongKey Takeaways: /strong/pulli[01:58nbsp;-nbsp;03:52] The mindset and action plan of a great sales reps in a recession/lili[03:52nbsp;-nbsp;05:37] A passion and conviction for what youre selling/lili[05:42nbsp;-nbsp;07:09] Addressing specific challenges of today, adding value, saving money/lili[07:16nbsp;-nbsp;10:29] Understanding customer pain in difficult macro environments, solving for competitor gaps/lili[10:34nbsp;-nbsp;13:03] Dont waste peoples time, have a genuine conversation/lili[13:06nbsp;-nbsp;15:27] The business value of Snowflakes model/lili[15:28nbsp;-nbsp;18:42] Increasing sales, driving cost savings and business value/lili[19:38nbsp;-nbsp;26:34] How sales reps and leadership should be thinking about success/lili[26:35nbsp;-nbsp;31:27] Pipeline generation and sales success/lili[31:26nbsp;-nbsp;32:45] Its easy to blame others/lili[32:45nbsp;-nbsp;36:27] Dealing with smaller budgets and cultivating empathy and problem solving/lili[36:27nbsp;-nbsp;39:14] Preparing for 2023 budgets and planning differently/li/ulpbr/ppbr/p