Chris Hexton The CEO and Co-Founder of Vero explains how to Integrate Social Media and Email Marketing efficiently.

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Ahmed Al Kiremli: Hi everyone this is Ahmed Al Kiremli and welcome to Be Efficient Tv. The mission of this web TV show is to boost the efficiency of your business and life through tips and tricks from leading experts.   Bio   Chris Hextonis the CEO and Co-Founder of Vero. Chris spends his time working with Vero's customers to send smarter emails based on what their customers do and don't do on their website.   Vero is the easiest way to send data-driven, triggered emails and increase conversions.   Vero is a behavioral email marketing software that helps online retail stores increase their customer satisfaction and sales. Living between Sydney and San Francisco, his favorite part of working on Vero is helping other businesses grow.  Chris previously founded development consultancy Semblance Systems, having formerly worked in risk management at PriceWaterhouseCoopers in Sydney.   http://www.getvero.com   https://twitter.com/chexton   https://twitter.com/getvero   http://www.chrishexton.com   https://www.facebook.com/chexton   https://www.linkedin.com/in/chexton   https://plus.google.com/+ChrisHexton/posts   http://www.slideshare.net/chexton   Interview Questions   Why did you decide to study accounting and finance? What’s your background before Vero? How did you start in the Internet marketing world? Why you decided to focus on email marketing? What’s Vero? How Vero records the customers’ behavior and then segment them? How to Send one-to-one newsletters that matter to each customer? How Vero automate the emails based on behavior? How it works? Is Vero or you personally providing a service to manage the email marketing campaigns for companies or individuals customers? How the A/B testing works in Vero? How many emails on average should be sent per month for a list without annoying them? Is it wise to personalize the email by mentioning the name of each subscriber or that’s not required any more and just saying Hi, is enough? What’s the average email open rate and How to increase it? How the email opt-in should be designed? Should we capture name and email or just the email in the opt-in box? Which opt-in plugin you prefer the best for wordpress? Which opt-in software or service you like the most? Which auto responder service you recommend? Why asking the customers for feedback after the purchasing process is powerful? What’s the Best Day of the Week to Send Emails? How to Integrate Social Media and Email Marketing efficiently? Do you recommend any companies that you recommend to your customers to manage the email marketing campaigns through your software? Don’t you think that your prices a bit expensive? Any plans to make it more affordable for wider range of customers? Who are your main competitors and how different you are ?