The Tech Trek

Chris Ieva - Connecting consumer experiences to the product


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What you can take away from this episode:

  • Connecting consumer experiences to the product
  • Using alternative data-rich sources of information to increase understanding
  • Considering indirect factors in consumer behavior
  • Future technologies to capture additional consumer data points
  • Meet: Chris Ieva is a retired Marine Corps Infantry Officer who now heads up Data Science for Anheuser-Busch.

    If you have any questions for Chris, please feel free to reach out via:

    https://www.linkedin.com/in/chrisieva

    I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please send me a message if you would like me to cover certain topics with future guests.

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