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A favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take in a story, enjoy a fresh tub of popcorn and a cold drink, maybe even from the comfort of a new reclining chair. 

Founded over 40 years ago, Classic Cinemas takes the movie-going experience to heart through every level of organization – from concession staff all the way through the c-suite. While a relatively small brand compared to some of the major competitors in the space, Classic Cinemas prides itself on going above and beyond for its customers, no matter the question or concern. 

Throughout its history, the brand has seen a great deal of success and has a strong following of loyal fans, but as a result of COVID-19, unprecedented challenges of keeping customers engaged and ensuring safety are now top of mind for the entire entertainment industry.  

However, these challenges are not stopping the Classic Cinemas team from looking forward and preparing for the new normal to come, even if movies are on "pause" temporarily. Loyalty360 had the chance to speak with Classic Cinema's CEO, Chris Johnson, to learn more about the brand's history, his views on customer loyalty and experience, and the changing entertainment landscape.