Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Chris Kelly, Senior Reporter for Marketing Dive

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share Chris Kelly, Senior Reporter for Marketing Dive

Sign up to save your podcasts

Chris Kelly, Senior Reporter for Marketing Dive

Chris Kelly, Senior Reporter for Marketing Dive