Ever faced a crossroads where the choice was between easy money and sticking to your morals? Our esteemed guest, Chris Lee, takes us through his remarkable decision involving a Michael Jordan jersey that set the tone for his life in entrepreneurship. A family man and devout follower of Jesus, Chris embodies the essence of integrity, and in this heartfelt session, he unwraps the layers of leadership where honor is paramount.

This installment isn't just about the guiding principles of business; it's a candid journey from the beginnings in a humble garage to the heights of a solar industry powerhouse. With Chris’s insights and my own 'COAL' strategy—Culture, Offering, Accountability, Leadership—listeners get an exclusive look into the framework that drives company culture, employee loyalty, and customer satisfaction. The chat takes a turn towards resilience as we unravel the life lessons from my personal bankruptcy and how those dark days fuelled my mission to assist other businesses in finding their path to prosperity.

Wrapping things up, we're not shying away from the tough stuff. Chris gets real about the emotional and financial turmoil following his business's downfall, and how vulnerability became his source of strength. It's a story of redemption and the power of relationships over financial gain, culminating in the triumph of repaying the faith his family placed in him. Join us for an episode that's as much about the spirit of leadership as it is about the strategy, where you'll leave with a renewed sense of what it means to build a business rooted in integrity and human connection.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525