With 25+ years of experience, Chris Mele is the Managing Partner of Software Pricing Partners.  From emerging startups to mature enterprises who are creating B2B software, pricing is your single most powerful variable for driving growth, taking market share and maximizing value creation.  Software Pricing Partners helps  develop innovative pricing strategies that delight customers and derange competitors, while minimizing risk at every stage of the pricing process. Learn more at https://createeveryopportunity.org/