The Industrial Talk Podcast Network

Chris Peer with Sync Show

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Industrial Talk is chatting with Chris Peer, President and CEO of Sync Show about “The Great 8 Pillars to Drive ROI in your Marketing.”  The following is a summary of our conversation:
  • Marketing strategies and book recommendations. 0:00
    • Palo Alto Networks offers Zero Trust Security for operational technology, simplifying management and securing assets.
    • Scott MacKenzie recommends Chris Pierre's "The Great Eight Pillars" book for marketing insights.
    • Chris Peer shares his book on marketing, connecting with Scott MacKenzie on Industrial Talk.

    • Marketing strategies for manufacturing companies. 6:18
      • Chris Peer shares insights on growing manufacturing companies, drawing from 20 years of experience in marketing and working with hundreds of B2B organizations.
      • Company success with marketing depends on operational infrastructure, not just tactics.
      • Book outlines how to streamline marketing and manufacturing processes for ROI-driven companies.

      • Marketing strategy and operations. 12:37
        • Chris outlines a framework for creating a 10x ROI goal, starting with understanding current marketing spend and setting a baseline for measurement.
        • Templates and KPIs are provided to help build a marketing strategy and track progress towards the 10x goal.
        • Chris discusses their book on marketing leadership, written for CEOs and marketing leaders to build a successful marketing operation.
        • The book covers eight pillars, including analytics and reporting, to elevate marketing as a value-added growth tool for leadership teams.

        • Marketing strategies and value propositions in manufacturing. 19:07
          • Scott MacKenzie: Marketing has evolved from a "little black box" to a machine that provides valuable insights and data to be successful.
          • Chris : Younger generations in industrial spaces prioritize quick decision-making and online research, making it crucial for manufacturers to establish an online presence as a thought leader.
          • Value proposition messaging and branding is crucial for businesses to convert leads into sales.
          • Value propositions must be differentiated, clearly articulated, and simple, per Speaker 3.
          • Chris emphasizes the importance of having a well-articulated and differentiated value proposition for marketing and sales success.
          • A story is shared about a group purchasing organization that lacked a clear value proposition, leading to difficulty in doing business with them, and ultimately impacting their growth and success.

          • Marketing strategies and branding. 28:57
            • Chris discusses the importance of making it easy for customers to understand the value proposition of a product or service.
            • Scott MacKenzie interviews Chris Peer, discussing marketing strategy, team structure, and technology stack for manufacturing companies.
            • Chris Peer shares his book "The Great 8 Pillars of Marketing" and encourages listeners to reach out to him for speaking, consulting, or contributing to the industrial talk platform.


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              CHRIS PEER'S CONTACT INFORMATION:
              Personal LinkedIn: https://www.linkedin.com/in/chrispeer/
              Company LinkedIn: https://www.linkedin.com/company/syncshow/
              Great 8 Pillars: https://www.linkedin.com/company/the-great-8-pillars/
              Company Website: https://www.syncshow.com/
              PODCAST VIDEO:
              https://youtu.be/bSBQ5f2F1dg
               
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              Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
              CAP Logistics: https://www.caplogistics.com/
              Armis: https://www.armis.com/
              Saviant Consulting: https://www.saviantconsulting.com/
              Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/
              Industrial Academy: https://industrialtalk.com/industrial-academy/
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