The Brand Called You

Chris Peterson, Co-founder, Lifemind; Author, ‘Red & Blue Customers’

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Chris Peterson, Co-founder, Lifemind; Author, ‘Red & Blue Customers’
  • Chris is the co-founder of Lifemind
  • He’s the author of a book titled Red & Blue Customers. 
    • Podcast
    Overview

    In this powerful episode of The Brand Called You, marketing pioneer Chris Peterson shares game-changing insights from his book Red & Blue Customers and introduces Lifemind, an AI-driven platform helping brands align with customers’ values for better connection and performance.

    00:34- About Chris Peterson
    • Chris is the co-founder of Lifemind
    • He’s the author of a book titled Red & Blue Customers. 
    • He has founded two digital marketing agencies working with both fast growth startups and fortune 500 companies.
      • 06:51- What strategies are marketers using to align with ideological differences?
      • Businesses often unknowingly reflect their own ideological values.
      • Marketers must recognize their biases and view customers’ perspectives.
      • Align strategies by understanding customers’ worldviews for better fit.
        • 16:50- How do you balance localized messaging with brand consistency?
        • Brands can have either strict centralized standards or flexible identity and tone.
        • Embrace a pluralistic view to adapt brand messaging for different local audiences.
        • High-level brand standards should allow local adaptations to maintain relevance and consistency.

          • RESOURCES:

          Learn more about Chris Peterson : LinkedIn

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          Profile
          • Chris is the co-founder of Lifemind
          • He’s the author of a book titled Red & Blue Customers. 
          • He has founded two digital marketing agencies working with both fast growth startups and fortune 500 companies.

            • The post Chris Peterson, Co-founder, Lifemind; Author, ‘Red & Blue Customers’ first appeared on TBCY.

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