Chris Raniere, founder and president of San Francisco-based digital marketing agency 46Mile, has seen a lot since his days at early search engine Ask Jeeves and other companies of that era.

One thing that has remained a constant is that many clients don’t understand the value of the work agencies do in paid search and other marketing channels and, as a result, try to lowball them when it comes to fees.

Chris has little patience for that attitude and explains how he deals with potential clients who want to pay as little as possible, as well as…

• Why you shouldn’t do RFPs – with one exception
• Where large regional brands are moving their marketing efforts
• When you shouldn’t back down on price
• How to show a client you’re worth a higher fee than the competition
• And more