The Power of Connections

Chris Ritter: From Pro Soccer in the MLS to Startup Founder and the important friendships along the way


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In professional sports, dreams are often defined by the crowd's roar and the triumph on the field. But for Chris Ritter, a different kind of dream was waiting in the wings. This is a story of unexpected twists, where the journey from pro soccer in the MLS to startup founder takes center stage. Brace yourself for a tale of passion, resilience, and the power of friendships forged in the most unlikely places. It's a story that will leave you wondering: what happens when a soccer star discovers a new calling? Stay tuned, because Chris Ritter's story is just getting started.


In this episode, Rich and Chris discuss:

  • Building strong relationships and a supportive network around you
  • Transitioning from soccer to a business professional
  • Finding passion and avoiding burnout
  • The importance of relationships and enjoyment in life
  • Creating an employee-first environment


In this episode, you will be able to:

  • Delve into the art of building enduring relationships and their impact on your life.
  • Uncover the beauty of finding fulfillment in your passions, specifically sports, and music.
  • Decode the complex dynamics of establishing a thriving business in companionship with friends.
  • Chart out the transition path from a single contributor to an influential leader.
  • Learn to create a workplace environment where employee happiness and growth are at the forefront.


"Life is short. You got to enjoy what you're doing, you got to be eager to wake up the next day. Finding ways to bring excitement, bringing enjoyment into the connections that you have I think is so important, and I think that leads to the best possible outcomes." – Chris Ritter


About Chris Ritter:

Chris Ritter is a former MLS player that made the difficult decision to give up on his dream to be a soccer superstar to pursue a career in the business world. In 2016, he co-founded an office catering company with friends from high school. Crafty began as a snack delivery service for companies but has since evolved into a large-scale food technology company employing more than 100 people. 


Connect with Chris:

Website: https://craftydelivers.com/

LinkedIn: https://www.linkedin.com/in/chris-ritter-731a174b/ 



Connect with Rich Woo: 

Website: www.catalyst.nm.com

LinkedIn: www.linkedin.com/in/richwoo/

Instagram: https://www.instagram.com/rich_woo/?hl=en

Book: The Relationship Recession - https://a.co/d/dXlXd71

Email: [email protected]  

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The Power of ConnectionsBy Rich Woo