According to Chris Shinkle, businesses that have been focused primarily on one thing (manufacturing hardware, developing new medications) are struggling to build the software that now drives... well, everything. Enter gamification. Gamification is more than just points and badges. Chris discusses how it can be used to increase engagement in users not of games but of future medications. The example he gives pertains to Alzheimer's medication. There's no shortage of new medications to bring to market, Chris says, but there is a real problem with engaging individuals willing to participate for the entirety of clinical trials. Who knows if this approach couldn't be the difference between "Game Over" and "1Up" for this area and countless others? Chris Shinkle is a thought leader and initiator of new ideas and continuous improvement at SEP. He has used these methods leading large, complex projects. He uses these ideas to train SEP engineers and coach clients. SolutionsIQ's Howard Sublett hosts. About Agile Amped The Agile Amped podcast series engages with industry thought leaders at Agile events across the country to bring valuable content to subscribers anytime, anywhere. To receive real-time updates, subscribe at YouTube, iTunes or SolutionsIQ.com. Subscribe: http://bit.ly/SIQYouTube, http://bit.ly/SIQiTunes, http://www.solutionsiq.com/agile-amped/ Follow: http://bit.ly/SIQTwitter Like: http://bit.ly/SIQFacebook