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Chris Smith (The Conversion Code) Talks Mortgages, Marketing & The Future of Lead Conversion
Chris Smith — bestselling author of The Conversion Code, co-founder of Curaytor, and one of the top marketing minds in real estate — joins The CEO1440 Show to talk about how loan officers and agents can finally stop chasing leads and start building a brand that attracts them.
Chris has helped companies like dotloop (acquired by Zillow for $108M) and built Curaytor into an Inc. 500 SaaS powerhouse, growing it to eight figures in annual recurring revenue using the exact blueprint from The Conversion Code.
In this episode, we break down The Mortgage Conversion Code — what actually converts in 2025 — and why top producers are winning with content, systems, and brand, not cold calls and rate sheets.
What You’ll Learn
About Chris Smith
Chris Smith — also known as Conversion Chris — is a bestselling author, digital marketing expert, and speaker.
He co-founded Curaytor, an Inc. 500 company helping real estate and mortgage professionals master lead generation and conversion.
Before that, he served as a C-level executive at dotloop, helping lead its $108M acquisition by Zillow.
Chris has spoken at NYU, HubSpot INBOUND, and events with Gary Vaynerchuk, and his book The Conversion Code is required reading in marketing courses at Johns Hopkins University.
His work has been featured in Adweek, Forbes, and Fortune, and his mission is simple — to help professionals stop chasing leads and start attracting clients.
Connect with Chris Smith
Join The Mortgage Broker Builder Community
Get the tools, scripts, and systems to scale your mortgage business with confidence.
Join free: MortgageBrokerBuilder.com/youtube
Listen to More Episodes
Watch, listen, and learn from the top minds in mortgage and real estate:
🎙️ The CEO1440 Show — Where Brand Meets Business.
#CEO1440 #ChrisSmith #ConversionCode #MortgageMarketing #MortgageBrokerBuilder #LoanOfficerLife #Curaytor #RealEstateMarketing #BrandOverLeads #MortgagePodcast
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By John JurkovichChris Smith — bestselling author of The Conversion Code, co-founder of Curaytor, and one of the top marketing minds in real estate — joins The CEO1440 Show to talk about how loan officers and agents can finally stop chasing leads and start building a brand that attracts them.
Chris has helped companies like dotloop (acquired by Zillow for $108M) and built Curaytor into an Inc. 500 SaaS powerhouse, growing it to eight figures in annual recurring revenue using the exact blueprint from The Conversion Code.
In this episode, we break down The Mortgage Conversion Code — what actually converts in 2025 — and why top producers are winning with content, systems, and brand, not cold calls and rate sheets.
What You’ll Learn
About Chris Smith
Chris Smith — also known as Conversion Chris — is a bestselling author, digital marketing expert, and speaker.
He co-founded Curaytor, an Inc. 500 company helping real estate and mortgage professionals master lead generation and conversion.
Before that, he served as a C-level executive at dotloop, helping lead its $108M acquisition by Zillow.
Chris has spoken at NYU, HubSpot INBOUND, and events with Gary Vaynerchuk, and his book The Conversion Code is required reading in marketing courses at Johns Hopkins University.
His work has been featured in Adweek, Forbes, and Fortune, and his mission is simple — to help professionals stop chasing leads and start attracting clients.
Connect with Chris Smith
Join The Mortgage Broker Builder Community
Get the tools, scripts, and systems to scale your mortgage business with confidence.
Join free: MortgageBrokerBuilder.com/youtube
Listen to More Episodes
Watch, listen, and learn from the top minds in mortgage and real estate:
🎙️ The CEO1440 Show — Where Brand Meets Business.
#CEO1440 #ChrisSmith #ConversionCode #MortgageMarketing #MortgageBrokerBuilder #LoanOfficerLife #Curaytor #RealEstateMarketing #BrandOverLeads #MortgagePodcast