The vast majority of marketing agencies rely more on word-of-mouth and relationship-based lead generation than the services they actually offer to their clients. Isn't that just a little peculiar? On this episode, we discuss the nuances of why word-of-mouth is so dominant in the strategies agencies use for themselves and how demand gen plays a part in accelerating word-of-mouth referrals. Chris Walker, CEO of Refine Labs, is changing the game for SaaS Marketing Agencies and becoming the author and voice of the Demand Gen Revolution. Being dissatisfied with the results of aging digital marketing strategies, Chris talks about the brand-first mantra that leads to focusing exclusively on what value the brand can produce through video podcasts and awareness channel content.

In this episode, we discuss Refine Lab's journey to creating demand for their own agency and how to lean into referral generation through creating valuable content. You can listen to Chris's podcast The State of Demand Gen on Apple Podcasts and visit RefineLabs.com if you happen to be a Series C or D SaaS startup where they help companies generate demand from awareness to sales pipeline.