The CTA Podcast

Max Traylor and Torlando have a discussion around charging more for your services and how differentiating can create more profitable revenue streams for your company.

Greg Hooven talks agency ownership and tech marketing.

The hybrid workplace is all over discussion boards and news articles but what does this really mean and what does it mean for the new generation of workers. Will Gen Z have a definitive impact on the way the workplace looks over the course of the next 10-20 years or even the next year? Our guest on this show is Danielle Farage, a dynamic and proud Gen Z'er who is on a mission to help everyone feel valued, supported and fulfilled in the workplace. You wont want to miss this full episode where we discuss workplace culture, hybrid work, and the rising generation of super stars.

https://at.cafe

Join us in conversation with Sam Moss of 1ClickAgency as we talk about a linkedin strategy that works. For Sam, using linked in to capture demand is all about getting in front of people with a problem you solve long before they think to go to Google to search for a solution.

Financial Modeling and how it will drive effective decision-making for your business.

For the last 20 years, John Keehler has created digital marketing strategy for Fortune 100 brands and small businesses across virtually every industry and more than $100 million in marketing spend.

John's specialty is reducing complexity and prioritizing what will have the most impact.

Here are a few of the brands he's worked with:

Walmart, The Home Depot, T-Mobile, Chrysler, Dr. Pepper, Chick-fil-A, Travelocity

Connect with John Keehler on LinkedIn: https://www.linkedin.com/in/jkeehler/

Visit the Runner Agency Website: https://runneragency.com/

With third-party cookies changing and going away marketers now have to think differently about how they market to their customers. Relying on the algorithm to put your content in front of people was a poor replacement for understanding your customer to begin with and now you will have to have a deep knowledge of your customer to send messages that are truly relevant.

In this discussion with Jay Baer, Hall of Fame Speaker, author and owner of Convince and Convert, we dive in to why Marketing Agencies struggle with providing great customer experiences and what to do about it.

The wisdom in this episode extends to all types of service businesses and tackles problems of speed, clarity and good old fashion kindness.

Free Show eBook From Jay (no email required): http://bit.ly/JayBaerCCX

Go to JayBaer.com to get connected with Jay.

The vast majority of marketing agencies rely more on word-of-mouth and relationship-based lead generation than the services they actually offer to their clients. Isn't that just a little peculiar? On this episode, we discuss the nuances of why word-of-mouth is so dominant in the strategies agencies use for themselves and how demand gen plays a part in accelerating word-of-mouth referrals. Chris Walker, CEO of Refine Labs, is changing the game for SaaS Marketing Agencies and becoming the author and voice of the Demand Gen Revolution. Being dissatisfied with the results of aging digital marketing strategies, Chris talks about the brand-first mantra that leads to focusing exclusively on what value the brand can produce through video podcasts and awareness channel content.

In this episode, we discuss Refine Lab's journey to creating demand for their own agency and how to lean into referral generation through creating valuable content. You can listen to Chris's podcast The State of Demand Gen on Apple Podcasts and visit RefineLabs.com if you happen to be a Series C or D SaaS startup where they help companies generate demand from awareness to sales pipeline.