The CTA Podcast

How To Market When The Cookies Crumble (FT. Mehrab Reza)


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With third-party cookies changing and going away marketers now have to think differently about how they market to their customers. Relying on the algorithm to put your content in front of people was a poor replacement for understanding your customer to begin with and now you will have to have a deep knowledge of your customer to send messages that are truly relevant.

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