How can you balance performance and brand to achieve full funnel efficacy?

My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising. 

He has over 20 years of proven success in marketing, creative, business development and technology. 

In this episode, he’ll cover the crossover between brand and performance, including:

• Keeping customers engaged with your brand (beyond your product)
• Balancing the rational and emotional to create impact
• How to ensure ROI on your marketing
• And more