Host Hannah Pierrou sits down with Bill Abbott, CEO of Great American Media and former Hallmark executive, for a powerful conversation recorded at the National Religious Broadcasters (NRB) Convention in Nashville. After leaving Hallmark during one of the most culturally divisive seasons in entertainment, Bill shares why he felt called to build a new media company rooted in faith, family, and timeless values.
Together, they discuss the growing influence of entertainment on children and culture, why storytelling matters, and the importance of creating films and television that reinforce biblical principles, strong families, hope, and character. Bill offers an inside look at the vision behind Great American Family, the challenges of standing for Judeo-Christian values in today's media landscape, and why Christians have an opportunity to shape culture rather than simply react to it.
If you're a Christian parent, grandparent, educator, or anyone passionate about raising the next generation with truth and discernment, this episode will encourage and equip you. Discover why the stories we consume matter, how entertainment forms our worldview, and practical ways to cultivate a Christ-centered home in a culture competing for our attention.
In this episode, you'll learn:
Why Bill Abbott left Hallmark to launch Great American Media
The mission behind creating faith-filled, family-friendly entertainment
How media shapes the hearts and minds of children
Why biblical values still resonate with audiences
Practical ways parents can reclaim entertainment in the home
How Christians can influence culture through excellence in storytelling
If this episode encourages you, be sure to subscribe, leave a review, and share it with a friend who cares about faith, family, and raising the next generation.
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Located just south of Branson, Missouri, their campus is dedicated to developing leaders of conviction, wisdom, and strong biblical character.
Learn more at https://www.cofo.edu
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