Joe and Guest Co-Host Mike Schretter’25 welcome Christian Mullings’25, script writer and segment producer for the Hoops Chat show as well as a Full-Time Graduate Student at Columbia. Chris discusses his background and his experience at the Hoop Chat. He also speaks about his passion for storytelling, growing his brand and his creative process. Lastly, he dicusses the people and athletes that share great stories and how he enjoys the Columbia program. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Jessica Potter’25 and Felipe Velez’25 managing social media efforts. 




 

Links:

Instagram: @christianmulllings

LinkedIn: https://www.linkedin.com/in/christian-mullings/

342: Christian Mullings on His Sports Content Journey

On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. 

The show is produced by the Columbia University Sports Management program's staff.

Sports

Joe and Tom welcome Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his career path. Todd speaks about the surprises he found from doing the research and interviews for the book. He also speaks about what sports or athletes bring about the best stories. Todd speaks about the athlete and media relations before or after the pandemic and why it is not better. He expands on the importance of objectivity in sports documentaries and productions. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.tlinetv.com/
 
https://www.amazon.com/Greatest-Moments-York-Sports-History/dp/1683584570

375: Todd Ehrlich Talks New Book and the Art of Storytelling

Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like. She also speaks about using media as a platform to promote her brand and her message. Sandrine also speaks about the process of understanding each country in Africa for bringing in investors and the impact of sports tech. She also speaks about playing to your strengths and offers career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.linkedin.com/in/sandrine-nzeukou/?originalSubdomain=ke

374: Sandrine Nzeukou Talks Playbook and Sports in Africa

Description:

Joe and Tom welcome Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. Gary speaks about AI’s impact on the business and the consumer side with AI technology in sports. He also speaks about the difference between open and closed source AI and how leagues deal with it. Gary speaks about what skills are needed in the AI industry and the new jobs that get developed. He speaks about startup companies that invest in new technology and presents them to the league and the impact these companies have on solving problems. Gary also speaks about the growth of AI into streaming, and the impact of AI on global broadcasting. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 





 

Links:

https://www.linkedin.com/in/garywarech/

373: Gary Warech Talks Evolving World of Sports AI, Entertainment and Tech

Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 





 

Links:

https://www.linkedin.com/in/laydenwilliams/

https://www.liftsm.com/

372: Layden Williams Talks His Role at LIFT Sports Management

Brian Michael Cooper talks about his career journey and becoming the President of the Rio Grande Valley Vipers in the NBA G-league, being in the XFL and Flag Football. He also talks about learning the different components of running and league and the status of American Flag Football. He compares his other experiences and how it helps me in his role at American Flag Football. He also talks about how valuable working in minor league sports is. Finally, Brian talks about the positive impact of Olympic Flag Football on the growth of the sport, the relationship between flag and the NFL and the format of the league.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts.

https://www.linkedin.com/in/brianmichaelcooper/

342: Christian Mullings on His Sports Content Journey

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