Do you ever find yourself believing the myth that business has to feel like a struggle to be successful? Listen in for a peek at what it could be like to have a business that doesn’t feel hard all the time. 

I’ve found from my own experience and in working with my clients that we often fall into the trap of believing business has to be hard and that we have to struggle to create or run a business. 

But this just isn’t true. Our businesses don’t have to feel like a struggle, we don’t have to have everything feel hard all the time. What if this could be the year that you actually start to enjoy your business?

I’m not saying that there won’t be difficult parts of your business or hard seasons or that you won’t have to work hard. But what I am saying is that your business itself doesn’t have to feel heavy and draining all the time. It shouldn’t have to feel like a slog…and it doesn’t have to! There are steps you can take to ensure that you are happy to get out of bed and go to work in your business each day.

In this episode, find out the 3 things you need to do in order for your business to feel easier this year.

For the full show notes, go to estherlittlefield.com/64.

Join the Ideal Biz Bootcamp for free!

Do you ever wonder what really goes on behind the scenes of someone else’s business? Today, I’m going to share my year in review and give you the details on some of my highs & lows, what’s staying the same, and what’s changing for the new year.

In this episode, I want to share with you about this past year in my business. I’ll tell you what worked well and some of my wins, plus what didn’t work well and some lessons I learned. In addition I’ll share the answers to a few of the questions my community submitted, and I’ll share what’s staying the same and what’s changing moving into 2022.

And while I’m not sharing specifics on my income (and I explain why), I will share where my income comes from and how that has shifted over the past few years. In addition, I’m sharing about my expenses and my investments in 2022. I hope you enjoy this peek behind the curtain of my biz!

For the full show notes, including all the stats and links I refer to in this episode, go to estherlittlefield.com/63

Do you ever feel frustrated by the ever-changing Facebook algorithm making it hard for you to show up in people’s feeds? Or maybe you have a business and wonder if Facebook is essential for you, or how to get your message out there.

In this episode I’m sharing a portion of an interview with Jennifer Allwood. In this conversation, Jennifer is sharing how she got started using Facebook to grow a community, what she did to set herself apart from others on social media, and what the benefits of building a community are. In addition, Jennifer gives us some mistakes to avoid when cultivating a community on a Facebook page.

To access the entire video interview, as well as get access to all the other guest experts and teaching to grow your community, be sure to head to cultivatecourse.com.

For the full show notes, visit estherlittlefield.com/62.

Do you want to create an annual plan for your business, but you’re just not sure where to start? Or maybe you know you need to set some goals, but you don’t want to end up forgetting about them a few weeks later? 

Today I’m walking you through a 4 step framework that will help you create goals and plans that you’re much more likely to follow through on.

This time of year is often the time when we are ready to create our goals and make our plans for the year. But sometimes it’s hard to know where to begin, especially when it comes to making a business plan for the year.

As I was preparing to walk my clients inside my upLIFT Mentormind through a goal setting process, I realize that there are 4 main steps that have helped me to effectively set my goals and make my plans over the past few years.

For the full show notes, visit estherlittlefield.com/61

This episode was sponsored by my UpLIFT Mentormind program for Christian women who are looking to thrive in their business, streamline their marketing, and hit their personal financial goals. If you’re ready to take your business to the next level, click here to learn more or just send me a DM on Instagram - I’d love to connect! 

You know you need a community that is ready to buy or buy into what you have to offer. But how do you do this? What are the essential elements of cultivating a thriving community? 

Join me for this fun conversation with my friend Christa Hutchins as we chat about our philosophy of community building, plus how to grow a community that will buy or buy in.

If you are a regular listener to my podcast or the Just One Simple Thing Podcast, you know that we’ve both been talking about creating a community instead of an audience or a platform.  

We’ve talked about the value of focusing on community over platform or audience; the benefits of community, receiving from your community, and we’ve shared some conversations with others who have built communities on various platforms.

And today, we want to share with you HOW to cultivate your community. 

For the full show notes, visit estherlittlefield.com/60.

Jump on the wait list or grab Cultivate Your Community when the doors open: https://cultivatecourse.com/

Facebook groups are an incredible way to build community online. But they can also be a lot of work, and there can be some challenges to running them. 

In this special bonus episode, you'll hear from Cyndee Ownbey, founder of Women’s Ministry Toolbox, about how she has grown a group of nearly 6,000 women on Facebook. Find out how this has benefited her business and some mistakes to avoid.

COMING SOON:

Want to learn more from Cyndee as well as several other community building experts? Head over to cultivatecourse.com and get on the waitlist for our new course all about cultivating a community (or jump in once the doors are open). Cyndee’s full interview will be featured inside the course and will provide even more insights into growing a community via a Facebook group.

Jump on the waitlist or join today at cultivatecourse.com.

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Website

Subscribe to my other podcast, The Christian Woman Leadership Podcast

Join the FB group

Connect on Facebook

Connect on Instagram

Are you struggling to figure out why your community isn’t growing? Or maybe you’re seeing growth but you can’t get engagement? In this episode, you’ll find out 4 mistakes to avoid when building a community!

In this episode I am continuing a series on community by sharing some of the mistakes you should avoid if you want to build a vibrant, active community that trusts you and is ready to buy what you have to offer.  

In episode 57 we talked about community vs. audience, and in episode 58 I gave you 5 Benefits of Cultivating a Community (plus 5 steps I took to build mine), so be sure to check those out if you haven’t yet. 

My friend Christa Hutchins has also been talking about community building on her podcast, so hop over and listen to those for her perspective on this issue (episodes 34, 35, & 36).

If you’re looking for a little more help building a thriving community, be sure to check out cultivatecourse.com to get on the waitlist for our course that will teach you how to authentically create a community ready to buy or buy in.

Let’s dive into some of the mistakes you might be making if you’re not seeing growth in your community, or if you are seeing growth, but you aren’t getting engagement or your offers are falling flat. 

For the full show notes, visit estherlittlefield.com/59.

Growing a community is hard work, and it doesn’t happen overnight. So is it really worth it? And if so, what can you do to get started? I’m diving into these issues in today’s conversation.

Recently I spent time at the Clarity to Courage Conference. It was an incredible conference and I loved so much about it. One of the very special parts about the conference is that I was able to be there with 10 of the women in my upLIFT Mentormind.

It was basically a ‘pinch me’ kind of moment when I got to sit at dinner with these women--many of whom I had only interacted with online--and share dreams, stories, laughter, and tears together.

Today I want to share with you some of the blessings I’ve received as a result of building a strong community and 5 things I did to cultivate that community. 

For the full show notes, visit estherlittlefield.com/58.

If this all sounds great but still feels overwhelming, or you don’t know where to start, I want to help. My friend Christa Hutchins and I are collaborating on a resource to help you cultivate your own strong community. Because obviously there’s a lot more to it than what I’ve shared in today’s episode.

Head over to cultivatecourse.com to learn more and get on the waitlist for the course! As a thank you for joining the waitlist, we’re giving you a special bonus resource on asking good questions. We can’t wait to share this with you, so we hope you’ll join the waitlist today!

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Website

Subscribe to my other podcast, The Christian Woman Leadership Podcast

Join the FB group

Connect on Facebook

Connect on Instagram

Is it possible to build a community using YouTube? And what are the benefits of YouTube over some other platforms?

In this special bonus episode, you'll hear from Jessica Stansberry, YouTube creator and teacher. With over 120K subscribers on YouTube and a thriving business, you're sure to gain some valuable insights on growing your community using YouTube.

Connect with Jessica on Instagram: @jessicastansberry https://www.instagram.com/jessicastansberry/

COMING SOON:

Want to learn more from Jessica as well as several other community building experts? Head over to cultivatecourse.com and get on the wait list for our new course all about cultivating a community. Jessica's full interview will be featured inside the course and will provide even more insights into growing a community on YouTube.

Jump on the wait list today at cultivatecourse.com.

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Website

Subscribe to my other podcast, The Christian Woman Leadership Podcast

Join the FB group

Connect on Facebook

Connect on Instagram

Have you ever felt discouraged about how slowly your audience is growing? Disheartened by the number of people who bought your last offer or product? It could be that you’re focusing on the wrong thing.

After more than 6 years in the online space, I’ve started to see why some people are so successful at growing their business or launching and others are not.

Here it is: people who are successful have focused on building a community, not just on growing an audience, and that community is willing to buy from them.

Today, I want to share with you what the difference is between these 2 mindsets and why it matters to you.

For the full show notes, visit estherlittlefield.com/57

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Website

Subscribe to my other podcast, The Christian Woman Leadership Podcast

Join the FB group

Connect on Facebook

Connect on Instagram

Connect on Clubhouse: @estherl