ChristianAlts

In this episode of Purpose Driven Capital, we explore how behavioral finance can transform the way you approach wealth alignment, purpose-driven investing, and legacy planning. 

Host Matt Johns speaks with Marla Sofer, founder and CEO of Knomee, a groundbreaking platform designed to help people discover their financial identity and align their money with their goals, values, and long-term vision. Marla challenges the common belief that money is the end goal, instead positioning it as a tool for creating meaningful impact and building a legacy.

Drawing from her experience at major financial institutions like BlackRock, JP Morgan, and Microsoft, Marla shares insights on personalized financial planning, ethical investing, and the importance of aligning your wealth with your purpose. 

She explains how behavioral finance principles can bridge the gap between financial products and individual values—empowering investors to make more confident, intentional decisions. 

If you’ve ever wondered how to connect your investments with your deeper life goals, this episode offers a fresh, actionable perspective on aligning money with meaning.

We also dive deep into wealth alignment, showing how money, when viewed as a tool, can be strategically deployed for impact investing, philanthropy, and purpose-driven wealth building. 

You’ll learn how personalized financial planning can help ensure your investments consistently reflect your values, so your portfolio becomes an authentic expression of your identity. 

Whether you’re building your legacy, seeking more meaning from your wealth, or navigating the complexities of financial decision-making, this conversation equips you with strategies to connect your money to your mission. 

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DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

Welcome to the Purpose Driven Capital Podcast where money meets mission.

Our mission is simple: to help you use the money within your control to serve your unique calling and spark a movement that creates the kind of impact you want to see in the world.

Too often, money isn’t used as it should be. Instead of chasing empty gains, we believe it should be directed toward genuine virtue, aligned with your gifts, values, and purpose.

Each episode, we’ll sit down with thought leaders, investors, and innovators who are reshaping communities, industries, and legacies. Together, we’ll explore how to put the Purpose Driven Capital framework into action so you can spend, invest, and give in ways that truly matter.

If you want to align your money with your mission and make a lasting impact, this podcast is for you.

📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV
📌 Join the ChristianAlts newsletter:
https://newsletter.christianalts.com/
📌 Follow on LinkedIn for investing insights:   / matthewbjohns   

DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.

Private equity in sports is reshaping the way professional teams are owned, managed, and valued. In this episode of Purpose Driven Capital, host Matt Johns speaks with Mark Wade of CAZ Investments to explore how Wall Street is moving into professional sports and why this shift is creating new opportunities for investors. Mark shares firsthand insights on private equity in sports, the evolution of team ownership, and how billionaires, family offices, and institutions are transforming sports franchises into legacy-building assets.

From the rise of sports private equity funds to the implications for franchise ownership, Mark dives deep into the financial and cultural forces driving this movement. You’ll learn why teams are selling minority stakes, how the NFL and other leagues are changing their ownership rules, and the hidden advantages of sports investing as a low-volatility, low-correlation asset class. Whether you’re an entrepreneur, investor, or a fan wondering how money and legacy intersect in sports, this conversation delivers strategic, values-driven insights for building long-term wealth.

00:00 – Introduction to Mark Wade and CAZ Investments
02:00 – How Mark transitioned from healthcare to private equity
04:30 – What makes CAZ Investments unique in alternative investing
06:45 – The rise of private equity in sports
10:15 – Why minority stakes are the key to team ownership
13:45 – Understanding sports franchise valuations and market demand
18:00 – How low leverage makes sports teams resilient investments
22:30 – The fan experience vs. profit dilemma
27:00 – College sports, NIL, and the “Wild West” of private capital
32:00 – Why billionaire demand is surging for sports franchises
36:30 – Mistakes new investors make in sports and how to avoid them
38:00 – Final advice on sports investing and legacy-building


Mark Wade explains how sports private equity has evolved since 2019, when leagues like Major League Baseball, the NBA, and most recently the NFL began allowing private funds to own stakes in teams. Sports franchises are considered low-correlation assets, often generating returns in the 16–18% range historically, with far less leverage than traditional private equity investments. This makes them attractive to sophisticated investors seeking stability, portfolio diversification, and long-term wealth preservation.

Whether you’re an entrepreneur, investor, or fan who wants to understand the money behind the game, this episode delivers a front-row look at franchise ownership, sports investing, and ethical wealth-building in one of the most fascinating corners of private equity.

📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV
📌 Join the ChristianAlts newsletter:
https://newsletter.christianalts.com/
📌 Follow on LinkedIn for investing insights:   / matthewbjohns   

DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.