<p>In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything.</p>
<p>Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.</p>

In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything. Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.

Christina Ellwood: Marketing is the Hub of the Organization

There’s a dirty little secret in B2B Marketing: You can’t just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month!

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Christina Ellwood: Marketing is the Hub of the Organization

Christina Ellwood: Marketing is the Hub of the Organization